University of California, San Diego

1. University of California, San Diego The 2011 Entering Class & Their Expectations – Keeping Pace with the Millennial Student Mae Brown Assistant Vice Chancellor and Director of Admissions Admissions & Enrollment Services

2. National Enrollment Trends U.S. Census Bureau Data & Population Projections 1995 - 2015

3. Undergraduate Enrollment Will Expand by 2.6 Million StudentsMillions of undergraduates

4. Big States Where Undergraduates Will Increase the Most Largest Undergraduate Enrollment Increases Number of Students • California. . . . . . 730,000 • Texas. . . . . . . . . 310,000 • Florida. . . . . . . . 190,000 • New York. . . . . . 110,000 • Arizona. . . . . . . . .90,000 Five states with the largest increases in undergraduate enrollment 2007 study from WICHE– added Nevada and Utah as growth states ETS Analysis of U.S. Census Bureau Data and Population Projections

5. States With Declining Growth • Kansas • Louisiana • Montana • New Hampshire • North Dakota • South Dakota • Vermont • Wyoming

6. Significant Changes in Demographics Racial/Ethnic Change in Undergraduate Enrollment,1995-2015Percentage Point Change in Share of Undergraduates

11. Percent of High School Graduates Eligible for UC By Race and Ethnicity

12. UCSD Enrollment Trends

13. UCSD’s Freshman Profile

14. Transfer Students Applicants/Admits/Enrolled

15. Student Services Keeping Pace with Today’s New Students

16. Millennials Rising – Who Are They? “ Today’s kids are on track to become a powerhouse generation, full of technology planners, community shapers, institution builders, and world leaders, perhaps destined to dominate the twenty-first century like today’s fading and ennobled G.I. Generation dominated the twentieth. Millennials have a solid chance to become America’s next great generation.” Neil Howe & William Strauss “Millennials Rising: The Next Great Generation”

17. Common Characteristics • Born in the 1980’s to Baby Boomers who provided a structured and scheduled environment filled with educational and extracurricular activities • Close relationships with parents who want to remain involved in their children’s daily lives once they leave home • Technologically advanced and computer proficient • Spend hours communicating online and via cell phone • Receive extensive and rapid exposure to vast information; the most informed generation of all time

18. Defining Traits • Positive, cooperative team players; engaged in co-curricular activities since kindergarten • Technologically savvy, less sophisticated in humanities • Demand consistency and structure • Perceived as “over-parented”; they are less mature than their predecessors. They still ask parents what to do when they are experiencing high levels of stress and anxiety. • Parents are more likely to assume a consumer customer stance “I’m paying for this so I want it this way.” • Long hours spent isolated in front of a computer screen has left many without the proper social skills to navigate in the real world

19. Character Traits • Confident • Optimistic • Rule-Oriented • Works Hard • High Expectation of Authority • “Zero Tolerance for Institutional Failure”

20. Expectations of the Millennial Student • Convenient, Easy-to-Use Resources • Intuitive, Web-based Applications to Conduct Personal & Business Transactions Online • Receive Timely Information • Email Communications to Stay Connected to Family, Friends, Faculty, and the Campus Community

21. UC/UCSD Meets the Challenge Delivering Web-Based Technologies • ApplyUC – Online Application Tool • TritonLink • Parents & Family Website • Email Communications – UCSD provides an Email account for every student • Student Services Center – Opened 2007

22. ApplyUC • Online Application for Admission & Scholarships • The Majority of Fall 2011 Applicants will Apply Online • A Virtual Tour Assists Applicants with Completion of their UC Application

23. TritonLink Applicants who were offered admission to UCSD utilized TritonLink to: • Access their Online Admit Packet to submit their Statement of Intent to Register and pay their application fee online with eCheck • Access admissions decisions and verify receipt of incoming transcripts • Register online, add and drop courses, update their personal information, and print their Schedule of Classes

24. TritonLink The UCSD Web Portal Initiative for Student-Centered Services • A Campus Portal for Student Needs • To Serve Students More Effectively & Efficiently • To Provide Students with One Resource for Both Information and Transactions • To Enhance Services and Provide Positive Experiences

25. Student Services Center • Opened 2007 • Consolidation of Enrollment Services within one building • Undergraduate Admissions • Registrar • Financial Aid & Scholarships • Student Affairs • Student Business Services

26. Parents & Family Website Designed Especially for Parents & Families Parent Publications Provide Timely Information Campus News Keep Them Involved in Community

27. Strategies for Success • Faculty and staff must recognize the difference in the Millennials’ attitudes and behavior as a result of this social and technological revolution and implement programs that address their needs • Students need to be provided ample opportunities to acquire skills to manage their daily life and assume greater accountability. • Opportunities for personal interaction with one’s peers and community are encouraged. • Use of online transaction-oriented technologies, such as TritonLink, will provide information retrieval and access to personalized information including registration, class schedules, and campus events becoming the new vehicle for delivery of student services.

28. Bibliography • Millennials Go To College Neil Howe & William Strauss • Millennials Rising: The Next Great Generation Neil Howe & William Strauss • Knocking At the College Door Western Interstate Commission for Higher Education • Crossing the Great Divide: Can We Achieve Equity When Generation Y Goes to College? Anthony P Carnevale & Richard A. Fry

29. THANK YOU! Q & A Mae W. Brown (858) 534-3156