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Content Marketing Rookie Free Training

Content Marketing Rookie Free Training<br><br>The Online Business Owneru2019s Blueprint For Long-Term Success<br>Are you frustrated because youu2019re still not making the kind of money you would like to u2013 even after youu2019ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to?<br><br>Content Marketing Rookie Free Training, Content Marketing Rookie, Free Training, Content Marketing, Rookie Free Training, Rookie, Content An Important Part Of Your Marketing Strategy

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Content Marketing Rookie Free Training

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  1. TheOnlineBusinessOwner’sBlueprint ForLong-TermSuccess -2-

  2. TableOfContents Introduction...............................................................................4-5 WhyisContentAnImportantPartofYourMarketingStrategy?..5-11 ........ WhoAreYou?......................................................................6-7 AreYouForReal?.................................................................7-8 PickMe...............................................................................8Do IRememberYou?............................................................8-9 WhereDoIGo?I’mLost.......................................................9-10 CanIReallyTrustYou?.........................................................10-11 ContentThatHoldsthePowerYouShouldBeHarnessing...........11-15 Articles................................................................................11-12 E-Books..............................................................................12-13 Reports...............................................................................13 WebsiteContent...................................................................14 Blogs..................................................................................14 Newsletters..........................................................................15 CreatingCompellingContentthatAchievesMarketingSuccess...15-28 Articles................................................................................16-19 E-Books..............................................................................19-21 Reports...............................................................................21-24 Website...............................................................................24-25 Blogs..................................................................................25-26 Newsletters..........................................................................26-28 WhereToMarketYourContent...................................................28-32 ArticleDirectories.................................................................29-30 Blogrolls..............................................................................30 SocialMediaSitesorMicro-Blogs............................................30-31 UseSqueezePagesforNewsletterSign-ups.............................31 MessageBoardsandForums..................................................31-32 Affiliates..............................................................................32 FinalThoughts............................................................................33 -3-

  3. Introduction Areyoufrustratedbecauseyou’restillnotmakingthekindofmoney youwouldliketo–evenafteryou’vespenthundredsofdollarsand countlesshoursmarketingyourbusinessthewayeveryoneelsetold youto? You’renotalone! We’veallwastedtimeandmoneyonthingsthatdon’twork.Infact, statisticsshowthattheaveragenewInternetmarketerwilllose$1500 to$2500duringthefirstyearofbusinessonworthlessproductsand programs. I’mnotgoingtolieandtellyouthatyoudon’thavetospendmoneyto getyourbusinessoffthegroundandkeepitgoing,becauseyoudo, butonceyou’reupandrunningitshouldn’tbecostingyoumoney. NowI’mnottalkingaboutyoureverydaybusinessexpenses.Youdo havetoforkoutmoneyforwebsitehosting,ashoppingcartservice, autoresponderaccount,andthingslikethat.Butwhenyoustart spendingmoremoneythanyoumakedrivingtraffictoyourwebsite, youneedstepbackandtakeaseriouslookatyourcurrentmarketing strategies. Soisn’tittimetoleavebehindthosehighticketproductsandold- fashionedadvertisingmethodsandlearntherealdealtobuildinga solid,long-termbusiness? Becausethat’swhatyouwantdon’tyou?Abusinesswithafoundation meantforlongevityandgrowth. -4-

  4. Ofcourseitis.Andthat’swhatthisguideisallabout.Iwon’tbe sharingsomeovernightsuccesssecret,ortellingyouhowtoskipall thebullandgorighttothefinishline. Butwhatthisguidedoesgiveyou;isinsightintooneofthemost effectiveandvaluablemarketingtechniquesavailabletoyou–andit doesn’thavetocostyouadime.Honest! SowhatamItalkingabout? Contentmarketing.Yup,you’veprobablyheardaboutit.Butwhatisit really? Well,basically,it’sawaytogainexposureforyourbusinessby creatinghighqualitycontentanddistributingitontheInternet.Asa directresult,yourmarketfindsyouandyourproductsorserviceswith minimaltimeandeffortonyourparttomakeithappen. WhyIsContentAnImportant PartOfYourMarketingStrategy? Contentisandshouldalwaysbethedrivingforcebehindyour business.Essentially,it’swhatdirectstraffictoyou–meaning,you don’thavetogooutandhuntdowncustomers;insteadtheycometo you. Ifyou’vebeenonlineforanyamountoftime,you’velikelyheardthat “ContentisKing”,aphrasethatisespeciallytruewhenitcomesto marketingyourbusiness. -5-

  5. Why? Becausethere’snothingelseavailablethatevenremotelycomesclose tobringingyouthekindofbenefitscontentdoes. Thinkaboutit… Oursocietyissaturatedwithtechnologyandthegadgetsthey’ve produced,andconsequently,we’vebecomeaccustomedtogetting whatwewant,whenwewantit. Soit’snotsurprisingthattheInternethasbecomeoneoftheworld’s mostvaluableresources,simplybecauseit’salwaystherewhenwe need–24hoursaday,7daysaweek.Wecanhoponlineandina matterofminutesfindinformationonjustaboutanythingwewantto know. Andwheredoesthatinformationcomefrom? Yougotit-content. See,byproducingcontentandgettingitintothehandsofallthose informationseekers,theywillfindtheirwaytoyourwebsite.Andthat meansyoudon’thavetogooutandfindthem,becauseyourcontent doesalltheworkforyou–evenwhileyou’resleeping. Okay,sonowthatyouunderstandwhycontentissoimportant,let’s takealookathowitdirectlybenefitsyourbusiness: WhoAreYou? Peopleinyourhometownknowwhoyouareaswellasyourfriends andfamilymembers.Thesepeopleknowifyou’retrustworthyorifyou haveyourheadonstraighttomakeagoofyourbusiness. -6-

  6. That’sgreat,butthepeoplethatwillbepurchasingyourproductsor hiringyouforyourservicesdon’tknowyouatall.Whentheydon’t knowyou,howaretheysupposedtofeelconfidentthatyouarethe persontheycantrustwhentheyneedtobuyacertainitem? Contentenablesthemtogettoknowyou.TheInternetisawondrous thing,butitdoesn’tgiveyoutheabilitytomeetandassistyour customersinperson.Whichmeansit’smuchmoredifficulttogain customertrustquicklyonlineasopposedtoabrickandmortarstore. Thisiswherecontentcomesin. Yourcustomerswillgettoknowyouthroughthecontentyouproduce anddistributeonline.They’llbeabletoseefirsthandifyouknowwhat you’retalkingaboutwhenitcomesyourparticularniche,andthey’ll likelybemakingthedecisionaboutwhetherornotyoucanbetrusted whenitcomestimetohandovertheirhardearnedmoney.Content allowsyoutocreateyourselfasthe“go-to”personinyournicheand peoplewillbegintoassociateyouwithaparticularproductorservice whenthey’reinneed. AreYouForReal? BesidesthegreatthingsthattheInternetgivesyou,it’salsoahotbed ofscammersandspammers.Asaresult,peoplehavebecome incrediblywaryaboutofferstheyseebrowsingonline.Therearefar toomanypeopletoutingtheirproductsashigh-quality,andthenthey simplydon’tdeliver. Anothercommonproblemisthattoomanypeopleclaimthatmiracles willhappeniftheybuyacertainproduct,andsoconsumerswho’ve -7-

  7. boughtintoit;anxiouslyawaitfortheamazingresultsthey’llget,only tobedisappointedwhenitnevercomestofruit Unfortunately,thosepeoplehavemadeitthatmuchmoredifficultfor thelegitimatebusinessfolks.Consumershavebecomehardenedtoall claims,validornot,andgettingthemtofeelconfidentabout purchasingfromcanbetoughtodo. Contentwillhelpsoftenthemtowardsyousimplybecauseyou’re showingthemthatyou’renotascammer,butagenuineexpert. PickMe! Youmayhavegottensomeexposureforyourbusiness,butthere’sstill oneproblemyou’llhavetoovercome,andthat’sthatyouarenotthe onlyonepersonsellingproductsorservicesinyournichemarket. Youarecompetingagainstseveralotherbusinessownerswhoareall vyingfortheattentionofyournichemarket.So,youwillneedtofind awaytostandoutandshowpotentialcustomersthatyou’rethegoto business. Thisishowcontentwillbekeyforyourbusiness.Youneedtoprovide yourtargetmarketwithinformationthatyourcompetitorsaren’t givingthem.Highqualitycontentaboutthechosennichehelpsget youaheadasanexpertinthatparticularfield. DoIRememberYou? Howmanytimeshaveyouvisitedawebsiteandleftnevertovisit again?Youmayhavelikedthesite,butyoudon’trememberhowto getbackthereoryoumayhaveevenforgottenthatthewebsiteever existed. -8-

  8. Regardlessofthereason,wemaynotvisitthesamewebsiteagainthe factremainsthateverydayinternetusersviewtonsofwebsites.That meanswhenitcomestimeforinternetuserstomakeapurchaseyour businesseswebsiteislikelythefurthestthingfromtheirmindandthus theywillnotbevisitingyourwebsiteagain.Inordertogetthemto visityourwebsiteagain,theyneedtorememberthatyouexist. Visitingasiteonlyonetimeisnotgoingtokeepyouintheforefrontof yourprospectsminds.Therefore,you’regoingtosneakintotheir minds,sothey’llrememberyouwhenthey’relookingfortheitems you’reoffering.Yourwebsiteneedstobememorabletokeepthem comingbackforme.Youneedtogiveyourvisitorswhattheyare lookingfor,information.Contentiswhatisgoingtomakeyoursite memorable,giveyourvisitorswhattheycraveandkeepyourbusiness websiteintheforefrontofyourprospectsmind. Themoreinformation(content)theyseefromyourbusiness,themore theystarttorememberyourbusinessname.InsteadofDoI rememberyou?;theywillbesaying“Ohyeah,Irememberyou.You’re thecompanythatsellstheproductsI’mlookingfor!” WhereDoIGo?I’mLost. Internetsurfersaresearchingforinformationonaparticulartopic.You havetheinformationtheyneedonyourwebsite.That’sgreat,but theseinternetsurfersneedtobeabletofindyourwebsiteinorderto seewhatyouhavetooffer. -9-

  9. Sometimes,youmayhavetogowherethesepeopleareinorderto helpthemfindtheirwaytoyoursite.Havinggreatcontentonyour siteiskey,butit’snotenough.Youhavetoexpandandgetyour contentoutthere,inmorethanoneplaceinordertoincreasethe chancesofthesepotentialinternetsurferstofindyourgreatwebsite. Youneedtogetyourhighqualitycontentoutontheworldwideweb sothatpeoplecanfindyou.Thiswillhelptheinternetusertoseethe highqualitycontentthatyouareofferingaswellasestablishyouas anexpertontheparticularsubject.Ofcourse,youwillhavealinkin thecontentthatyouareputtingoutonthewebsothatthevisitorcan easilyfindyourwebsite. CanIReallyTrustYou? Thisisthebigone.Ifyouwantyourwebsitevisitorstobuyanything fromyouthanyouaregoingtoneedtohavetheirtrust.TheInternet hasseenitsshareofsuccessfulbusinessownersaswellasits scammers. Thesescammerswillhaveyourprospectsgivingtheunknownbusiness ownersthesuspiciouseye.Noone,yourselfincluded;wantstohand overtheirhard-earnedmoneytoanyoneandeveryone. Peoplewanttoberestassuredthatthepersonthat’sabouttoreceive theirbusinessisn’tsomeonewho’sgoingtotakethemtothecleaners. Afterall,nobodywantstothrowtheirmoneyintothefireandwatchit burn. Sincetheydon’twanttogettaken,theywillbeextracautiouswith whotheydobusinesswith.Thatmeansthatuntilyougetintotheir trustedpeoplelist;youaregoingtohaveatoughtimesellingthem yourproducts. -10-

  10. Thequickestandeasiestwaytostartestablishingsometrustwithyour prospectsisthroughyourcontent.Thecontentyoucreateandpublish onthewebwillhelpyourprospectsseewhatkindofpersonyouare. Theyseeifyouknowyourstufforifyoucandeliverwhatyouclaim yourbusinesswilldeliver.Whenyouhavegreatcontent,thiswillhelp themseethat. Therearenumerousbenefitscontentmarketingbringsyourbusiness. Wehavejusttouchedonafewbenefitsofthebenefitsofcontent marketingheretohelpyourealizehowimportantcontentisinyour marketingstrategy.Nowit’stimetomoveon,soyoucandiscover howtocreatethisgreatcontentthatisgoingtohelpyoureapall thosebusinessbenefits. ContentThatHoldsthePower YouShouldbeHarnessing Bynow,youshouldbeabletoseethevastbenefitsthatcontent marketingcanbringtoyourbusinessplan.Whatyouneednowisthe whatandthehowtomoveforwardwithyourmarketingplan.First, let’sexplorethedifferenttypesofcontentthatwillbringyouthebest results. Articles Oneofthefirstthingsthatshouldbeincludedinyourbusiness- marketingplanishighquality,informativearticles.Thesearticlesare whatyourtargetmarketislookingfor.Articlesgiveyourniche audienceatasteofwhatyouknow,leavingthemwantingmore. -11-

  11. Justlikefishermenusebaitontheirhookstocatchfishyouwilluse articlestocatchvisitors.Thebaittheyusedependsonwhatkindof fishthey’relookingtocatchonthatday.Thefishtheywanttocatch arelookingforcertaintypesofmorselstonibbleon,sothefisherman providesthemwiththattaste. Whenthefishtakesabiteofthebait,thefishermansetsthehookand reelsinthefishtothefisherman’shands.Withoutthebait,thefish neverwouldhavejumpedontotheboatandintothewaiting fisherman’shands.Well,maybeonanextremerareoccasion,butfor themostpart,thefishermanhastoworkhardtogetthefishtocome. Articlesareprettymuchyourbait.Youplantyourarticlesinvarious spotsthroughouttheInternettotemptInternetsurferstofindthem. Oncetheyfindthem,theyviewthearticletoseewhatinformation you’rebaitingthemwith. Ifthecontentisgood,thenyousetthehookwithyourwebsitelink that’sprovidedwithinthearticle,andtheygetreeledintoyourwebsite whereyoucanthensellthemonyourproductsorservices. E-Books E-Booksarebooksindigitalform.They’rebooksthatcanbeviewedon acomputerscreen.ThesetypesofbooksarepopularforInternet users,becausetheycanlearnextendedinformationaboutatopicby purchasingordownloadingforfreeaneBookwithouthavingtodriveto astoreorwaitforaprintbooktoarriveinthemail. -12-

  12. E-Booksareagreatwaytoshowoffyourknowledgeonaparticular subject.Ithelpstodefineyouasanexpertonthetopicofyourbook. Thisplacementenablesyourpotentialcustomertoviewyouasa personwhoknowstheirstuffwell,makingyoutheperfectpersonto buyadditionalproductsfrom. Oneofthegreatthingsaboutcreatingane-Bookisthatitisvery inexpensiveanddoesn’trequireyoutobeafamousnovelistinorder togetanE-BookpublishedontheInternet.Ofcourse,theseE-Books willneedtobehighquality,butonceyouknowhowtocreatethem theyarereallynottoohardtodo. LateronwewillexplorehowtocreateanE-Bookfirsthand. Reports Reportsaresmallerversionsofane-Book.Typically,theyarelead generatorstoyoure-Bookortoyourproductsthemselves.Reportsare agreatwaytogetvisitorstocomebacktoyoursiteagain. Youcaneitherchargeasmallfeeforareportorgivethemawayfree. Eitherway,yourpotentialcustomerswillgetgreatcontentthatwill lurethembacktoyourwebsite.Themoretheyvisityoursite,the morechancesyouhavetosellthemoneofyourproducts. Thiskindofcontenthasflexibilityasfaraswhatinformationtoprovide andhowlongtomakeit. E-Bookstendtogivethemostinformationtoconsumers,butreports candothesameifyouchoose.Youcansplitreportstoprovideboth benefitinformationandtheactualhowtocontent.Oryoucanput thembothinonelongerreportandofferitwithouttheextrafluffthat e-Booksusuallygive. -13-

  13. WebsiteContent Yourwebsiteislikeyourbusinesscardoryouronlinecatalog.Thisis whereyourproductsaresoldoryourservicesareviewedand contracted.Thesite’scontentiswhatessentiallywillsellyour prospectsonwhatyou’reoffering. Abrickandmortarbusinesswillusuallyhavesalespersonthatcan workwithprospectsface-to-faceinordertoclosethesale.Youronline businessdealsmainlywiththeInternetwhereface-to-facesalesaren’t anoption. Thecontentonyourwebsiteneedstobeyoursalesteam.Itneedsto addressyourwebsitevisitorswhentheystopinanditneedstoshow themthatyourproductsorservicesaretheanswertotheirproblems. Blogs Blogsaremini-websites.Theyhelpgetyouknownasabusiness owneraswellashelpInternetsurfersfindyouandyourbusiness website.EverysooftenwebsitescontaininformativearticlesbutBlogs arewebsitesthatcontainlotsofinformationthatcanbeupdatedevery dayoreveryfewdaystobenoticedbythesearchengines. Yourbusinessneedsgreatcontentinordertostayintheforefrontof yourprospect’sminds.Themorecontentyoucanthrowatthem,the betteryourchancesare.Blogsareagreatwaytodothisasthey providethemwithshortertidbitsofinformationonaregularbasis. Blogsarealsoamorerelaxingatmosphere.Peoplecanlearn informationaboutatopicwithoutfeelingasifthey’rebeinghoundedto buysomething.Theycanalsogettoknowyouasapersonbehindthe business.Peoplewanttodealwithpeopleandnotjustawebsite. -14-

  14. Newsletters Newslettersareagreatwaytopresentcontenttoyourprospectsover andoverandover.Theyworkalongwithyourautorespondere-mail marketingprograms.Newslettersprovideshortbitsofnewsonatopic thataprospectreceivesonaregularbasis. Theycanbesentouteveryweek,monthoreverycoupleofdaysifyou wish.Peoplethatdostumbleontoyoursitecanchoosetoopt-into yournewslettersign-uplistwheretheycanbesentinformation regularlyintheire-mailinbox. Imaginegivingyourprospectstheinformationtheywantonaweekly ormonthlybasis,whileexposingthemtoyourbusinessrepeatedly. Usinganewsletterautorespondermakesgettingyourprospectbackto yourwebsiteamucheasiertask. Now,thatyouhavetakenaglimpseatthepowerofcontentmarketing aswellaswhichtypesofcontentyoucouldbeharnessingpowerfrom; let’smoveontothenittygritty.Howtocreatethemostsuccessfulhigh qualitycontentthatgetsyoulongtermresultsforbusinessmarketing. CreatingCompellingContentthat AchievesMarketingSuccess Bynow,yourealizetheimportanceofincludinghighqualitycontentin yourmarketingplan.However,it’smorethanjustwritingsome documentsandslappingthemoutontotheworldwidewebscene.You needtocreatethebestcontentyoucaninorderforittowork. -15-

  15. Don’tworry.Writingcontentforyourbusinessdoesn’trequireaP.H.D. inEnglishorJournalism.Ittakessomeworkandthought,butyou certainlydon’thavetobeafamouswritertocreatecontentthatdrives yourtargetaudiencetoyou. Therearesometipsthatyoushouldkeepinmindwhenyoudocreate yourcontent.Wewillstartbytakingalookateachtypeofcontent andhowtocreatethemforasuccessfulbusinessmarketingstrategy. Articles Anarticleiscontentthatisseenonwebsitesandinarticledirectories. Ifyourememberearlierinthisreport,thesewerereferredtoas‘bait’ forbusinessownerstolureprospectstotheirsites. Articlesaredocumentsthatare300-1,000wordsinlength.They provideauserwithgeneralbitsofinformationonachosentopic.They setyouupasanexpertinthatparticularnichefield,becausetheygive auseraglimpseofyourknowledgeonthattopic. Tocreateahigh-qualityarticletoputonyourwebsiteoronanarticle directorysite,keepthesetipsinmind: Chooseatopiccloselyrelatedtoyournichefield-Ifyour businessisinthefitnessfield,thenanarticleonstockmarketswon’t giveyoucredibilitywithyourprospects.Ifyouwritearticlesthatare aboutfitness,thenyourexpertiseinthatareacaneasilybeseen. Putyourowntwistonthetopic-Doyourresearchandseewhat kindsofarticlesarealreadyoutthereonyourchosentopic.See,what othersareofferingforinformationonthattopic.Thenwritethesame topic,butwithyourowntwisttoittomakeitunique. -16-

  16. Forexample,ifyou’rewritingaboutfitness,insteadofwritingabout whatthingstodolikeyourcompetitorsaredoingwriteaboutwhat thingstoavoidinafitnessplan. Chooseanattentiongrabbingtitleforyourarticle-Togetpeople toreadyourarticle;youshouldstartwithanattentiongrabbingtitle. Itshouldmakethemwanttoreadthearticle.Iftheyreadthearticle thentheycanseehowknowledgeableyouareonthetopicandthey candecidetogotoyoursiteformoreinformation. Forexample,let’slookatthistitle: ForaBetterFitnessPlan,Usethese10PowerfulSteps Thistitleisokay,butnotgoodenough.Here’swhat’swrongwithit: 1.It’stoolong.Bythetimethey’redonereadingthetitle,they couldbetootiredorboredtogoontothearticle. 2.Theywouldhavetoreadtheentiretitleinordertofindoutwhat informationtheywillgetoutofthearticleitself.Bythattime, theymaybetoouninterestedtoreadanythingmore. Abettertitlewouldreadsomethinglike: 10PowerfulStepstoaBetterFitnessPlan Thistitleisbetterbecause: 1.It’sshorter.Usersdon’tfeellikethey’rereadinganovelwhen theyreadyourtitle. 2.Thefirstcoupleofwordsalonetellthemwhatthearticleisgoing tobeabout.Theycanreadthosefirstcoupleofwordsandmove ontothearticlewithoutevenreadingtherestofthetitle. -17-

  17. Givetheinformationthatyourtargetaudiencewants-Doyour researchonyourtargetmarket.Findoutwhatproblemsorconcerns they’rehavingandtailoryourarticlestogivethemwhattheywant.If yournichemarketwantstoknowhowtoburncalorieseasier;then youshouldbeprovidingthemwitharticlesrelatingtothat. Usemoreparagraphs-Thearticlesyou’rewritingforyourwebsiteor articledirectorieswillbeviewedonacomputerscreen.Thelongerthe paragraphsyourarticlecontains,theharderitisforthemtoread. Ifthey’rehardtoread,theuserwillgiveupreadingitlongbeforethey everfinishthearticleandbeforetheyseeyourwebsitelinks.Breakup yourarticleintoshorterparagraphsthatcontain3-5sentences. Givethemthefactsandtherealfactsatthat-Articlesshouldbe straightandtothepoint,andfocusonsupportingthoughts,facts,or ideasonthetopic.Thereshouldbenoextrafluffthathasnothingto dowiththemaintopicofthearticle.Fluffbelongsinfictionnovels;not inyournon-fictionarticles. Furthermore,whenprovidingyourreaderswithfacts;makesure they’rerealfactsandnotonesthatyoujustmadeuptomakeyourself lookmorelikeanexpert.Yourprospectsaren’tdumb.Theycansee rightthroughmostconjobs.Ratherthengainingcredibilityyouwillbe seemasascammerandwon’tbetakenseriouslyanymore. Alsobesuretousereliablesourceswhencheckingyourfactsforthe articleyou’regoingtowrite. -18-

  18. Talklikeyourtargetaudience-Acommonmistakesomebusiness ownersmakeisprovidingtheirreaderswithanarticlethatcontains toomanylongwordsthattheirtargetaudiencedoesn’tknow.They shouldbeabletoreaditandunderstanditwithouthavingtopullouta dictionaryeveryfewwords. Usinglongerwordswillnotgetyouseenasanexpert.Actually,it showsthatthecontentyou’rewritingisn’tfortheprospectandthey’ll moveon.Ifyou’rewritinganarticleaboutthestockmarketthat’s gearedforbeginners,thenyoudon’twanttousealotofthejargon wordsthatarecommoninthatfield. Yourreadersaren’tlikelytoknowwhatthosewordsmean.Rather,use plainerlanguagethatiseasiertounderstand.Ifyourtargetaudience isgearedtowardthemoreadvancedpeopleinthestockmarketfield; thenyoucanusethelongerjargontypewords,becausetheywouldbe morefamiliarwiththosewords. E-Books E-Booksarelongerformatsthatprovidereaderswithamorein-depth lookattheinformationyou’regoingtoprovidethem.Thesewould requirealittlemoreplanningandthoughtthananarticlewould. Tocreateane-bookthatbringsyouthemostsuccess;herearesome thingstokeepinmind: Planwhatinformationyouwillgiveyourreadersandbreak themintosegments-Devoteeachsegmenttoatopicthatsupports themainideaofthee-Book. -19-

  19. Forexample,ifyoure-Bookisgoingtobeaboutsettingupafitness plantoburnthemostcaloriesthanyoucanbreakuptheinformation intosegmentslike: 1.Discussingtheimportanceoffitness 2.Discussdifferenttypesofexerciseandwhatareasofthebody theytarget 3.Discusshowtosetupafitnessplanfortheirneeds Andsoon.Thisshowsyouhoweachsegmentorchapterofthee-Book wouldbesetup.Themaintopicofthee-Bookisaboutsettingupa fitnessplan,buteachsegmentwillfocusononeareathatsupportsthe topic. Breakingdowntheinformationintosectionshelpsyourreadermore easilylearnoneaspectofthetopicatatimeinsteadofthrowingall aspectsatthematonce. CreateaTableofContents-Onceyoure-Bookiscompletedand editedyouwillwanttoaddatableofcontentsThetableofcontents willshowyourreaderthedifferentareasthatwillbeaddressedwithin themaintopicofthee-book. Readerscanreadthetableofcontentsandskipaheadtoatopicthey wanttolearnaboutfirstwithouthavingtoreadthewholee-bookfirst. E-Bookreadersappreciatetheflexibilitythatthisgivesthem,because theydon’talwayswanttoreadthroughthewholebookjusttofindone particulartopic. Especiallyifthey’vereadthebookbefore.Insteadofhavingtoread thewholethingagaintofindtheinformation,theywanttheycan accessiteasierwiththetableofcontents. -20-

  20. E-BookscanbeFreeorboughtforaFee-Youcanchoosetogive themawayorsellthemforextramoneyforyourbusiness.Eitherway, you’llwin.Freee-Booksarepopular,becausethey’refree,ofcourse. Yourwebsitelinkwillbeincludedonceortwicewithinthebook,soifa readerlikeswhattheysee,theyhaveawebsitetogotoformore informationorproductstheycanuse. Ifyouchoosetosellyoure-Book,thenyouwillwanttochooseaprice thatmakesyourreadersfeelliketheyaregettingagooddeal.When usingitformarketingpurposes;thelessmoneyyouchargeforitthe betteroffyou’llbe. Likearticles,E-Booksshouldalsobewritteninalanguageyourtarget marketunderstands,andprovidethemwithshorterparagraphsand facts.WhenyouapplyallthesetipstomarketingyourE-Book;youwill drivemoretrafficandgainmorebusinessexposure. Reports Previouslyweexplainedthatreportswereshorterformatsofe-Books andaregenerallywrittenasleadgenerationtoolstootherproducts. Thesereportscanbringyoubusinessexposureaswellasmore productexposure. Tocreatesuccessfulmarketingreports;hereareafewtipstothink about: -21-

  21. Maketheminteresting: Youwanttoprovidesomegoodgeneralinformationinyourreports, butyouwillwanttochangethingsup,sothereportisinterestingto yourreaders.Ifyousimplywritesomethoughtsorfactsdownand leaveitatthat;thenthereadercouldgetboredeasilyandwillnot finishreading. Iftheydon’treadthroughyourreport,thentheywon’tseeyour websitelinks.Sobesuretochangethingsuptokeeptheirattention whenthey’rereadingyourreport.Somewaystochangethingsup:  Italicizewords  Boldwordsorphrases  Underlinesentences  Changefontsizesforsomephrasestomakethemstandout  Changecolorinsomephrases Theaboveareverysimplewaystochangethingsup,buttheyarealso veryeffective.Itbreaksupthecontentthey’rereadingandhelpsthem stayfocusedonthetopicofthereport. Writetheminaconversationaltone Conversationaltonemeansthatyou’rewritingasifyouwereactually talkingtothereaderoneonone.Areportiseasiertoreadandmore effectiveasaleadgenerationtoolifthereadercanviewitasa conversationthey’rehavingwithyou. -22-

  22. Tobetterunderstandconversationaltone;letuslookatthisphrase: Onecannot… Whilesomepeopledotalklikethis,it’snotthenorm.Whenwriting conversationallyyouwouldwritethatphraselike: Youcan’t Thedifferencehereisthatthewordyoumakesyourwritingseem morelikeit’sbeenwrittenspecificallytothereader.Asfarasthe contractioncan’t-it’swhatmostpeoplewouldsayinanormal conversation. Therearen’ttoomanyofusthatactuallytalkusingthewordcannot. Granted,thereareafewthatdotalklikethat,butmorethanlikely; you’retargetaudiencewouldn’t.So,writeyourreportslikeyouwere actuallyhavingaconversationwiththepersonthat’sreadingit. Addspice Addsomeextraspicetoyourreporttomakeitstandouttoyour reader.Acoupleofimagesthrowninhelpsaswellasquotesand storiesorexamples.Aslongastheyrelatetothecontentthatyou’re tryingtohighlight,theywillkeepyourreadergoingtotheendofthe report. Peoplelovequotes.Quotesfromfamouspeopleorsomeonethatthey knowcanreallygrabtheirattention.Ifyoucanworkoneinthat supportsathoughtinyourreport,youwillgainyourreadersinterest aswellasgainingtheirtrustandrespect. -23-

  23. Storiesandexamplesarepowerful.There’snobetterwaytograb someone’sattentionthanbytellingthemastory.Throwoneintoyour reportsoryoucanuseexamplestohelpexplainwhatyoumeanby somethingyoujustwrote. Earlierinthisreport,youhaveseenthis: Devoteeachsegmenttoatopicthatsupportsthe mainideaofthee-Book.So,forexample,if you’ree-Book… Theideaofdevotingeachsegmenttoacertaintopicwasintroduced andthenthewordsForexamplearethrownin.Thisleadsthereader intoanexamplethatwillhelpthemunderstandtheideathatwasjust introduced. Iftheydidn’tquitegetwhatyouoriginallywrote,theycannowfeela littlemoreconfidentthatthey’reabouttoseeanexamplethatwill helpthemunderstand. Website Thearticlesthatyoupublishonyourwebsitewillreflectyouandyour business.Therefore,youwillwanttopresentyourvisitorswiththe bestpossiblecontent.Thismeansthatyoushouldedityourarticles beforeplacingthemonyoursite. Checktomakesureyouhaveincludedthemostimportantaspectsof thearticle’stopic.Getridofanythingthatdoesn’tserveanypurpose inthearticleandmakesurethatyou’reproofreadingthearticlefor spellingandbasicgrammaticalerrors. -24-

  24. Provideavarietyofnichetopicstogiveyourreaders,sotheywon’t getboredthiswillalsokeepthemcomingbacktoyoursiteformore information.Thefresheryoucankeepyourcontentforyourprospects themorelikelyyouaretogainasalefromthem. Blogs Blogsarewhereyoushowyourhumanside.Abusinesswebsiteisall business,soit’salittlemoredifficulttoshowthere’sanactualhuman behindit.Yourblogiswhereyoucanshowthehumansideofyour business. Youareapersonandyou’reonthesamelevelasyourprospects.You wanttoshowthemthat,socreatesomeofyourblogpoststoreflect that.Youstillwanttoprovideinformativeposts,butmixsome personalonesintokeepyourpotentialcustomersfromgettingscared off. Herearesomewaysyoucandothat: Includehumoroussituations Everybodyhasahumorousexperienceatsomepointinhisorher lifetime.Yourtargetaudienceisnodifferent.Showthemthatyouare likethembysharingsomethingfunnythathappenedtoyou. Shareyourmistakes Sinceyou’rejustasmuchhumanaseveryoneelse;youshouldhave someinstanceswhereyouhavemademistakes.Don’tbeafraidto sharethem.Lookforsomemistakesthatyouhavemadethatrelates toyournichewebsitetopic. -25-

  25. Forexample;ifyou’reinthefitnessfield,maybeyouhavepurchased fitnessequipmentthatyouknewwasn’tagooddealormaybeyoufell offthenutritionbandwagonandwentonasugarbinge. Justsharesomeofyourmistakeswithyourreaderstoletthemknow thatyou’reonthesamelevelasthem,sotheywon’tfeelas intimidatedbyyouoryourbusiness. Sharesomeofyoursadness Again,showyourhumanside.Allhumanshavesadnessatsometime oranotherandyou’renodifferent.Tellyourreadersofsomesadtimes you’vehadthatrelatetoyourblog’stopic.Makesureyou’re recountingsadexperiencesandnotmajordepressiveepisodes. Blogsaregreatwaystoshowthatyou’rejustlikeyou’rereadersand thatyou’renodifferentthantheyare.Thisalsohelpsthemseethat you’reknowledgeableaboutyourtopicandtheycanbuildsome rapportwithyou,sotheycanfeelmoreconfidentpurchasingfrom you. Newsletters Newslettersmaycontainsomeinformativearticlesthatyouofferyour readersonaregularbasis.Thearticlesrelatetothebusinesssite’s topic.Therefore,you’regivingthemtheinformationtheywantwhile helpingthemrememberyourbusiness. -26-

  26. Tocreateasuccessfulmarketingnewsletter;herearesometipsto keepinmind: Keepthearticlesinformative Theideaofanewsletteristoinformyoursubscriber,sowritehigh qualitycontenttobuildcredibility,expertstatusaswellaskeepyour businessnameintheforefrontoftheirminds.Youcanalsoshare updateswithinthenewsletter,sotheycanbemorepersonalandfun, butkeepthearticlesstraightforward. Keepthearticlesbrief Newsletterarticlesshouldbebrief,butinformative.Varythelengthof yournewsletterarticles,butsavethelonger1,000wordarticlesfor yourwebsite.Newslettersshouldbebriefbecausepeopleareina hurryanddon’thavealotoftimetoreadthroughlongcontentwhenit comestotheiremails.Themorebriefthearticle,thebetterthe chancesarethatthearticlewillberead. Usebulletedtypelists Sincepeopleareusuallyinarushwhenthey’recheckingtheiremails; youcanhelpthemoutbyincludingbulletedtypelistsinyourarticles. Abulletedlisttakesthemainkeypointsofatopicandplacesthemin aneasytoreadlist. -27-

  27. Forexample,yourarticlewouldlooksomethingliketheexample below. Bulletedlistsareimportantforyourarticles.Thecontentthatcouldbe placedwithinoneoftheselistsare:  Mainkeypoints  Nametheimportantstepsofatopic  Listoutcertainitemsthatsupportyouridea Newslettersareagreatwaytodrivetrafficbacktoyoursiteby showingupinyourprospect’semailinboxeseverycoupleofdaysand lettingthemknowthatyou’restillaroundandthatyouhavewhatthey need. Althoughcontentcreationisn’ttoohardtodo,itdoestakesometime togetthemdonejustright.Ifyoudon’tfeelthatyouhavethetimeto devotetocreatehigh-qualityarticles;thenyoucouldconsiderhiringa freelancewritertocompletethemforyou. Itwillcostyousomemoneyfromyourbusinessbudget,butwhenit comesdowntoit;itmayenduphelpingyourbusinesssincefreelance writerscancreatethebestqualitycontenttoyourspecificationsthat youcanputyourownnameon. WhereToMarketYourContent It’sonethingtoprovidethebestqualitycontentforyourpotential customersbutitisanotherstorytoplacethatcontentwhereitwill bringyouthehighestpossibleresultsforyourbusiness. -28-

  28. Now,it’stimetoexplorethemarketingsideofyourcontentcreations. Herearesomeideastohelpyoumakethemostofyourmarketing strategy: ArticleDirectories Articledirectoriesaresitesyoushouldalreadybeutilizing.Ifnot,then youshouldbeconsideringit.Thesesitesarewhereyoupublishyour informativearticlesthatshowyourprospectsthatyouknowwhat you’retalkingaboutandestablishyouasanexpert. Linkstoyourbusinesswebsiteaswellasyournameandbusiness namewillbeplacedinthearticle.Thisishowpotentialcustomerswill findyoursite.Inaddition,articledirectoriesarewelllikedbythe searchengines,soyougainanedgebyhavingyourarticlespublished ononeofthese. Tocreateaprimearticleforanarticledirectorysite;herearesome tips:  Makesurethearticlecontainstruefacts Makesurethearticleisfreefromanyspellingorbasic grammaticalerrors  Writeanarticlethat’sdifferentthanwhatyourcompetitorshave published  Avoidinsertingtoomanykeywordsastheycancauseittonot makesensetoyourreader  Followthearticledirectory’srulesonsubmittingwiththem-If youdon’t,thearticlewon’tgetpublishedontheirsite. -29-

  29. Inordertoincreaseyourchancesofbeingindexedinthesearch enginesyoushouldchoosethemorepopulararticledirectorysites. Also,makesurethatyoucheckwithyourchosendirectorysitetosee whatarticleshavealreadybeenpublishedonthetopicyouwantto writeabout. Thencomeupwithyourownuniqueviewortwisttostandoutfromall theotherarticles. Blogrolls Blogrollsisafeaturethatblogshavethatincludelinkstootherblogs fromotherpeople.Searchtheblogosphereandfindotherblogsthat havesomerelationtothetopicofyourblogandstartparticipatingin thecomments. Onceyou’veestablishedyourselfwiththeowneroftheblog,theywill addyourblog’slinktotheirblogroll.Thepeoplethatlikewhatthat bloghastoofferwillcheckouttheotherblogsthatarerecommended ontheblogroll. SocialMediaSitesorMicro-Blogs Theeasiestwaytogainthemostexposureforyourblogorwebsite fromthehighestamountofpeopleisbyusingoneofthemanysocial mediasites.ThesesitesaresimplyInternetbasedcommunitiesoflike- mindedpeople. Peoplewhosharethesameintereststendtogrouptogethertogetto knoweachotherandtoshareideas,thoughts,andinformationwith eachother.Thesepeoplearegoingtobewithinyourtargetmarket,so youcanshareyourwebsitelinksaswellasgetintothemindsofyour targetaudience. -30-

  30. Micro-blogs,likeTwitter,aregreatwaystohaveconversationswith youraudience.Thebriefmessagesthatyouconveytoyourniche markethelpsupdatethemonwhat’sgoingonwithyourbusinessor newitemsofinteresttothem. Sincemillionsofpeopleusesocialmediasitesandmicro-blogs,you haveprimebusinessexposurethatyoushouldbeutilizinginyour contentmarketingplan. UseSqueezepagesfornewslettersign-ups Squeezepagesarewebsitepagesthatsellpeopleontheideaof signingupforyouremailmarketingmessagesornewsletters.These squeezepagesusecontentthatsellsthereaderswiththebenefits theywillreceivebysigningupwithyouropt-inlist. Youcansimplyhaveasign-upfeatureplacedonyoursitethatsimply says,“signupformoreupdates,newsletters….”.Thismaywork,but togetmorepeopletosign-upforyourlists;youshouldusesqueeze pagestosellthemontheideaofsigningupforyournewsletter. Youcanalsooffersomethingasagiftforsigningup,thisagreatplace toofferthereportsyoucreateforyourprospects.Freereportsare greatattentiongettersforpeoplewholiketogetthingsfree. MessageBoardsandforums MessageBoardsareanotherwaytogettogetherwithyourtarget marketandshareideasandthoughts.Theycanalsobegreatwaysto marketyoure-Books,reports,websites,andblogs.Yourforumposts willbestrictlyconversationalwithyourfellowmembers,butyour signaturelinescancontainlinkstoyourwebsitesorblogs. -31-

  31. Checkwiththemessageboardrulesandregulationsbeforeyoutryto putalinkinthesignaturelines.Notallforumsallowlinksinthe signatureline. Affiliates Getpeopletosignuptobeanaffiliateforyoure-Bookthatyou’re tryingtosell.Theywillbepaidacertainamountfromeache-Book saletheybringyourway.Sincee-Booksareinexpensivetocreate,you canaffordtopaythemtosellyourbook. Youcanpaytohaveanaffiliatemanagerhelpyououtwiththeaffiliate processorbrowseresourcestolearnhowtouseyouraffiliateprogram toyouradvantage.Peoplewhowanttomakemoneysellingother people’sproductswillaggressivelysellaffiliateproductsoftheir choice.Iftheylikeyourproduct,thentheycouldbebringingyoualot ofbusiness. Thistechniquecanbealittlecomplicated,butitisverysuccessful whenimplementedcorrectly.Theaffiliateswouldbeassignedaspecial linkthatwillhelpdeterminewhichsalesneedtobecreditedtothem, soyoudon’thavetoworryabouttryingtokeeptrackofeverythingin anaffiliateprogram. Younowknowwhatotheronlinebusinessownershavelearnedfrom theirroughpathstosuccess.Withallthetacticstheytriedintheir yearsofbusiness;contentmarketinghasproventobethemost effectivepiecesofthemarketingpie. Nowit’stimetoletyourselflooseandtakewhatyou’velearnedabout creatingthebestcontentpossibleandusingitinthebestmarketing avenues.Ifyouwanttoseeyourbusinessbecomethesuccessthat youdreamof,thenutilizeacontentmarketingplaninyourbusiness. -32-

  32. FinalThoughts Asabusinessownerwhowantstomarkettheircompanyona shoestringbudget,youshouldlookintousingacontentmarketing strategy.Creatingandmarketingcontentisthemostinexpensiveway togetthebestresultinthemarketingarena. Contentmarketinghasbeenshowntobethebesttactictouse becausenotonlyisitinexpensive,butitalsogivesyourtargetmarket whattheycrave.Thishappenstobeinformation.Informationcomesin theformofcontent. So,whatbetterwaytomarketyourbusinessthentogiveyour potentialcustomerswhattheywant?Gettheirattention,theirrespect, theirtrust,andultimatelytheirbusinessbyusingasimplecontent strategyforyourmarketingplan. Ifithasworkedsowellforothers,whywouldn’tyouwanttouseitin yourownonlinebusinessmarketingstrategy?Don’tletyour competitorsgetthebestofyourtargetmarket.Useyourcontentto getwayaheadofthepackandbringthecustomerstoyou. TakeCare  Mindset Millionaire -33-

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