Outline • Team Structure • Problem • Customer • Solution • Technical Details • Product Details • Conclusion iRespond!
Team Platinum iRespond!
Team Organization • Functional Organization • Task-oriented Leadership • Emphasis on Communication • Face to Face • Instant Message • Message Board iRespond!
Problem Statement • It is not always possible to request emergency assistance iRespond!
Communication • “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” iRespond! American Heritage Dictionary of the English Language, 4th ed.
Problem Characteristics • Inability to Communicate • Isolation • Emergency iRespond!
Bureau of Justice Statistics • 5,341,410 people were the victims of violent crime in the United States in 2002 • 48.5% of violent crimes were reported to the police in 2002 iRespond! http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
The Customers • Individuals that desire an increased sense of security • Anyone • Family • Friends • The elderly • Professionals • Individuals who do not want to rely on a mobile phone iRespond!
Customer Characteristics • Desire security • Will pay for additional security • Value privacy • Live in urban areas • Are generally unarmed • Rely on government protection • Rely on Emergency Medical Services (EMS) iRespond!
Safety-Related Cell Phone Usage iRespond! http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm
What Customers Want • Fast emergency response at the touch of a button • Increased personal security without loss of personal privacy • No subscription fee • User-friendly interface • Compact and lightweight iRespond!
Solution iRespond! Artist’s rendering
Solution Characteristics • Integrated GPS and cell phone triangulation • Cell band transmission • Compact design • On-demand tracking • Privacy entrusted iRespond!
Why Use GPS • Existing infrastructure • Accurate positioning iRespond! http://www.ngs.noaa.gov/FGCS/info/sans_SA/
GPS Fundamentals • 27 Earth-orbiting satellites • Developed by U.S. military • Handheld GPS components • Receiver • Antenna • Measures the distancebetween satellites and receiver iRespond! 17 GPS Satellite(U.S. Army Photo)
Why Use Cell Towers • Established system • Cellular 911 calls are free • Backup triangulation • Low cost to the customer iRespond! http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html
Call Center • Receives incoming distress signal • Processes the signal iRespond!
Database • Located at listening station • Operated by company technician • Unique device identifier is registered to an individual • Contains personal information iRespond!
Personal Data • Example • Name • Address • Social security number (SSN) • Medical information • Emergency contact • Allergies • Health conditions • Medical history iRespond!
What iRespond! Will Do • Combination GPS and cellular positioning • On-Demand positioning • Report location data (medical info) • Keep transmitting iRespond!
What iRespond! Will Not Do • Transmit location without being activated by the user or reveal location to anyone other than our call center • invasion of privacy • Provide location information outside of emergency situations • higher production costs • shorter battery life • harder to use • Provide 2-way voice communication • often impossible or unsafe • higher production costs • shorter battery life iRespond!
Description of Competition • Emergency Position Indicating Radio Beacon (EPIRB) • Personal Locator Beacon (PLB) • Use GPS to provide accurate location data • Offer persistent tracking once activated • Are used primarily at sea, and generally are responded to by the Coast Guard • Are bulky and expensive iRespond! Pictured: ACR 406 MHz Satellite EPIRB
Description of Competition • Handheld GPS Devices • Use GPS to provide accurate location data • Only gather location data when activated, and do not report the data to anyone • Are small and portable iRespond! Pictured: Garmin eTrex – Vista Color
Description of Competition • Wherify’s GPS Locator Phone • Wherify’s Locator Watch For Children • GPS Mobile Locator / Tracker Cell Phone • Use GPS to provide accurate location data • Provide emergency 911 service • Are designed specifically to be tracked remotely iRespond! Images from www.wherify.com
Description of Competition • Safeguardian One Button Personal Assistant Cell Phone with built-in GPS Locator • Use GPS to provide accurate location data • Provide emergency 911 service • Simple error-proof design • Large design geared toward the elderly iRespond! Images from www.safeguardian.com
Description of Competition • Cellular Phones • Provide limited location data(some models offer GPS) • Provide emergency 911 service • Offer wide selection of features and payment plans • Can be difficult to use in some emergency situations • Require monthly fee • Can be tracked any time they are active iRespond! Images from www.cellphonecarriers.com
The Competition iRespond!
Using iRespond! • Initial Setup • Install the included software (optional) • Register the unit • 1-800 number • Online registration • Enter optional medical information iRespond!
Using iRespond! • Emergency Activation • Begin GPS satellite acquisition • Send signal to call center • Unit serial number • Locally stored medical information • GPS location data, if available • Continue sending signal to call center until batteries fail iRespond!
Using iRespond! • Call Center • Receive emergency signal • Begin cell tower triangulation. • Listen and assess the situation (depends on implementation) • Contact local emergency services • Continue sending emergency service personnel location and status information until the situation has been resolved iRespond!
The Process iRespond!
Proof of Sales • According to a Harris Interactive Study • Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone. • 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations iRespond! Survey conducted by Team Platinum
Required Components • Molded Plastic Body • Emergency Button • GPS receiver • Antenna • Cellular Transmitter • Customer Database iRespond!
Optional Components • Locally stored medical information • Flash memory drive • USB compatible iRespond!
Cost of Production iRespond!
Cost to the Customer • Estimated cost • Low volume production cost $170.00 • High volume production cost: $50.00 • Retail cost of competing products: • GPS Tracker Phones $199.95 • Safeguardian $199.95 • Wherify Phone & Watch $199.99 (plus fee) iRespond!
What’s In The Box? • The iRespond! key fob device • iRespond! button • Internal USB Flash Memory • Internal GPS Location Device • Internal Transmitter • Internal Microphone • Included Registration Software • User Manual • Registration Instructions iRespond!
Risks • Malfunctioning Unit(Probability: 2, Impact: 5) • GPS Connection Issues(Probability: 3, Impact: 3) • Cell Connection Issues(Probability: 2, Impact: 5) • False Positives(Probability: 2, Impact: 4) • Market Competition(Probability: 2, Impact: 3) • Privacy Issues(Probability: 1, Impact: 2) iRespond!
Pros of using iRespond! • Emergency Services • Persistent Tracking • On Demand Tracking • Precise GPS Positioning • Back-up Cell Tower Positioning • Informed Response • Optional Extras iRespond!
iRespond! Cons • Lack of constant tracking • Two-way conversation • Database • Any wireless communication method can be interrupted iRespond!
Conclusion • iRespond! is invaluable to anyone who wishes to have an increased sense of security iRespond!
References • US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf • GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html • SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/ • Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm iRespond!
Questions? Team Platinum CS410 3 March 2005 Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/ iRespond!