1 / 45

Outline

Outline. Team Structure Problem Customer Solution Technical Details Product Details Conclusion. Team Platinum. Team Organization. Functional Organization Task-oriented Leadership Emphasis on Communication Face to Face Instant Message Message Board. Introduction. Problem Statement.

alyson
Télécharger la présentation

Outline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. iRespond!

  2. Outline • Team Structure • Problem • Customer • Solution • Technical Details • Product Details • Conclusion iRespond!

  3. Team Platinum iRespond!

  4. Team Organization • Functional Organization • Task-oriented Leadership • Emphasis on Communication • Face to Face • Instant Message • Message Board iRespond!

  5. Introduction iRespond!

  6. Problem Statement • It is not always possible to request emergency assistance iRespond!

  7. Communication • “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” iRespond! American Heritage Dictionary of the English Language, 4th ed.

  8. Problem Characteristics • Inability to Communicate • Isolation • Emergency iRespond!

  9. Bureau of Justice Statistics • 5,341,410 people were the victims of violent crime in the United States in 2002 • 48.5% of violent crimes were reported to the police in 2002 iRespond! http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

  10. The Customers • Individuals that desire an increased sense of security • Anyone • Family • Friends • The elderly • Professionals • Individuals who do not want to rely on a mobile phone iRespond!

  11. Customer Characteristics • Desire security • Will pay for additional security • Value privacy • Live in urban areas • Are generally unarmed • Rely on government protection • Rely on Emergency Medical Services (EMS) iRespond!

  12. Safety-Related Cell Phone Usage iRespond! http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm

  13. What Customers Want • Fast emergency response at the touch of a button • Increased personal security without loss of personal privacy • No subscription fee • User-friendly interface • Compact and lightweight iRespond!

  14. Solution iRespond! Artist’s rendering

  15. Solution Characteristics • Integrated GPS and cell phone triangulation • Cell band transmission • Compact design • On-demand tracking • Privacy entrusted iRespond!

  16. Why Use GPS • Existing infrastructure • Accurate positioning iRespond! http://www.ngs.noaa.gov/FGCS/info/sans_SA/

  17. GPS Fundamentals • 27 Earth-orbiting satellites • Developed by U.S. military • Handheld GPS components • Receiver • Antenna • Measures the distancebetween satellites and receiver iRespond! 17 GPS Satellite(U.S. Army Photo)

  18. Why Use Cell Towers • Established system • Cellular 911 calls are free • Backup triangulation • Low cost to the customer iRespond! http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html

  19. Call Center • Receives incoming distress signal • Processes the signal iRespond!

  20. Database • Located at listening station • Operated by company technician • Unique device identifier is registered to an individual • Contains personal information iRespond!

  21. Personal Data • Example • Name • Address • Social security number (SSN) • Medical information • Emergency contact • Allergies • Health conditions • Medical history iRespond!

  22. What iRespond! Will Do • Combination GPS and cellular positioning • On-Demand positioning • Report location data (medical info) • Keep transmitting iRespond!

  23. What iRespond! Will Not Do • Transmit location without being activated by the user or reveal location to anyone other than our call center • invasion of privacy • Provide location information outside of emergency situations • higher production costs • shorter battery life • harder to use • Provide 2-way voice communication • often impossible or unsafe • higher production costs • shorter battery life iRespond!

  24. Description of Competition • Emergency Position Indicating Radio Beacon (EPIRB) • Personal Locator Beacon (PLB) • Use GPS to provide accurate location data • Offer persistent tracking once activated • Are used primarily at sea, and generally are responded to by the Coast Guard • Are bulky and expensive iRespond! Pictured: ACR 406 MHz Satellite EPIRB

  25. Description of Competition • Handheld GPS Devices • Use GPS to provide accurate location data • Only gather location data when activated, and do not report the data to anyone • Are small and portable iRespond! Pictured: Garmin eTrex – Vista Color

  26. Description of Competition • Wherify’s GPS Locator Phone • Wherify’s Locator Watch For Children • GPS Mobile Locator / Tracker Cell Phone • Use GPS to provide accurate location data • Provide emergency 911 service • Are designed specifically to be tracked remotely iRespond! Images from www.wherify.com

  27. Description of Competition • Safeguardian One Button Personal Assistant Cell Phone with built-in GPS Locator • Use GPS to provide accurate location data • Provide emergency 911 service • Simple error-proof design • Large design geared toward the elderly iRespond! Images from www.safeguardian.com

  28. Description of Competition • Cellular Phones • Provide limited location data(some models offer GPS) • Provide emergency 911 service • Offer wide selection of features and payment plans • Can be difficult to use in some emergency situations • Require monthly fee • Can be tracked any time they are active iRespond! Images from www.cellphonecarriers.com

  29. The Competition iRespond!

  30. Using iRespond! • Initial Setup • Install the included software (optional) • Register the unit • 1-800 number • Online registration • Enter optional medical information iRespond!

  31. Using iRespond! • Emergency Activation • Begin GPS satellite acquisition • Send signal to call center • Unit serial number • Locally stored medical information • GPS location data, if available • Continue sending signal to call center until batteries fail iRespond!

  32. Using iRespond! • Call Center • Receive emergency signal • Begin cell tower triangulation. • Listen and assess the situation (depends on implementation) • Contact local emergency services • Continue sending emergency service personnel location and status information until the situation has been resolved iRespond!

  33. The Process iRespond!

  34. Proof of Sales • According to a Harris Interactive Study • Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone. • 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations iRespond! Survey conducted by Team Platinum

  35. Required Components • Molded Plastic Body • Emergency Button • GPS receiver • Antenna • Cellular Transmitter • Customer Database iRespond!

  36. Optional Components • Locally stored medical information • Flash memory drive • USB compatible iRespond!

  37. Cost of Production iRespond!

  38. Cost to the Customer • Estimated cost • Low volume production cost $170.00 • High volume production cost: $50.00 • Retail cost of competing products: • GPS Tracker Phones $199.95 • Safeguardian $199.95 • Wherify Phone & Watch $199.99 (plus fee) iRespond!

  39. What’s In The Box? • The iRespond! key fob device • iRespond! button • Internal USB Flash Memory • Internal GPS Location Device • Internal Transmitter • Internal Microphone • Included Registration Software • User Manual • Registration Instructions iRespond!

  40. Risks • Malfunctioning Unit(Probability: 2, Impact: 5) • GPS Connection Issues(Probability: 3, Impact: 3) • Cell Connection Issues(Probability: 2, Impact: 5) • False Positives(Probability: 2, Impact: 4) • Market Competition(Probability: 2, Impact: 3) • Privacy Issues(Probability: 1, Impact: 2) iRespond!

  41. Pros of using iRespond! • Emergency Services • Persistent Tracking • On Demand Tracking • Precise GPS Positioning • Back-up Cell Tower Positioning • Informed Response • Optional Extras iRespond!

  42. iRespond! Cons • Lack of constant tracking • Two-way conversation • Database • Any wireless communication method can be interrupted iRespond!

  43. Conclusion • iRespond! is invaluable to anyone who wishes to have an increased sense of security iRespond!

  44. References • US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf • GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html • SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/ • Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm iRespond!

  45. Questions? Team Platinum CS410 3 March 2005 Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/ iRespond!

More Related