1. IS 904 case presentations 19.11.2010 Tero Päivärinta

2. ”Peer pioneers” • Cases such as: Linux, Wikipedia…(en.wikipedia.org) • in the software business, open-source enterprise software in its way… • e.g. eZ Publish (ez.no), compiere (ERP, www.compiere.com)… • Key: peer production of products & services • benefits • involve and utilize external talent • keeping up with users • boosting demand for complementary offerings • reducing costs • shifting the locus of competition • taking the friction out of collaboration • developing social capital

3. Moving to another context – peer process for improving university education? • Utilizing peer processes for learning? • involve and utilize external talent? • keeping up with users • boosting demand for complementary offerings • reducing costs • shifting the locus of competition • taking the friction out of collaboration • developing social capital • <- Challenges? • Utilizing peer processes better for course ”product” development? • (cf. above?)

4. ”Ideagora” • ”The eBay of innovation” • Case: InnoCentive (www.innocentive.com) • well-defined R&D problems shared in the Web • ”seekers” meet problem solvers (pharmaseutical research and development) • seekers post their R & D challenges which require solutions • solvers submit their solutions, get cash prizes ranging from 5000-10000$ • scientists registered from 170 countries • Point: • ”The world is your R&D department” • keep your own R&D focused on the big issues • outsource well-defined, smaller problems for the mass-collaboration community

5. Ideagora challenges & issues • Managing / governing the process – choosing the ”best”? • Culture to trust the ability of ”freelancers” • Balancing the internal & the external • P & G – goal 50% of innovation external to 2010 • Portfolio approach to innovation • ideagoras, customers, suppliers… involving different parts • ”Push the envelope” • use the internal R & D to set the right questions – outsource the solution-finding process.

6. The Goldcorp case – example of ideagora • How on earth can ”wikinomics” help a gold-mining company? • A struggling company, Canadas least-producing gold-mine • Revolutionary idea: share the geological data of the mine openly in the Web • previously, geological data considered to be the most strategic and secret asset to be safe-guarded from the competitors… • Goldcorp Challenge: 575000$ prize money for those who come with best methods and estimates about where to drill • 1000 experts from 50 countries participated, new types of expertise involved • over 80% of the new suggested targets yelded substantial quantities of gold • The company growed since from 100 mill -> 9 bill.

7. Moving to another context – Can ideagoras be used for innovating university education? • What kind of innovations for education can be outsourced – what not? • Would someone truly be involved in innovating learning for universities? • …lose of strategic advantage? • …however, it was very non-traditional for Goldcorp!

8. Yet another context – can IS development be ”ideagorized”? • …is that a field innovative enough? • …or… perhaps: ”How to bring in more jobs to a remote municipality?” • …but what innovation needs to be held in possession of the company, anyhow?

9. Exam questions? • Describe the differences between peer production & ideagora -concepts? • Discuss about pros and cons of using peer production as a means to conduct a group work in a university course. • How would software development be diffferent if it would be organized as peer production vs. as through an ideagora?