1. Business Case Presentations • Michael Brookhart • Sarah Adams • Erika Campbell 1

2. Company Information • Company history • Founded in 2009 • Perry Chen, Yancey Strickler, Charles Adler • Mission Statement • Net Worth/Statistics 2

3. Company Information • New York City Opera • Currently using Kickstarter as a final Hail Mary • Ever Bar • Wide array of things can be created • Art, inventions, food, games, music, TV shows and movies • Large following in the music, art, and publishing areas 3

4. Company Information • Creators and Backers receive valuable returns • Creators • Get chance to accomplish dreams without financial risk • Backers • Tangible and Intangible rewards • Current Big Kickstarter Projects • Veronica Mars • Wish I Was Here 4

5. COMPETITORS • Indiegogo • Different business strategies • Peoplefund.it • UK based • Small Knot • Linking communities with small businesses • Market Share 5

6. STRATEGIES • 3 Guidelines • 1. Creators can fund projects • 2. Kickstarter’s 13 project categories • 3. Site’s prohibited uses • Hardware/Product Design regulations • 5% fee to all campaigns • Social Media 6

7. Company climate • “Team Kicksterter” • Office Location • Positions offered • Tumblr Page • www.kickstartereveryday.tumblr.com • SWOT Analysis 7

8. Case Summary • Vocabulary • Kickstarter: the world’s largest crowdfunding site for creative projects • Service to cash-challenged artists and entrepreneurs • New projects • Crowdfunding process • Pledge statistics 8

9. Questions & Answers • 1a. What is the “Project of the Day” on Kickstarter.com? • Golem Arcana • 1b. Which two pledge levels have the highest number of backers? • Pledges for $100 and $110 • 1c. Which pledge levels are sold out, if any? • $55, $100, $225 • 1d. Do the answers to these questions suggest that backers are actually customers making purchases rather than donors making selfless contributions? • They’re customers making purchases because they’ve chosen to be backers of the higher priced pledges which grants the backers an incentive for supporting the pledge; they’re buying the product 9

10. Questions & Answers cont. • 2. Explain crowdfunding and its advantages to new entrepreneurs? • It’s a way to raise money (capital) for new projects by asking for contributions from a large number (crowd) of people via the Web; peer-to-peer funding • Can make any new idea a reality • Easily accessible for entrepreneurs to engage the crowd • 3. Compare Kickstarter and eBay • eBay prices are much more flexible and Kickstarter donations are varied, yet set, prices • Both have time limits • Provides a new way for consumers to obtain “new” products • They’re changing the way people shop; “window shop” • 4. What characteristics make Kickstarter a social commerce site? • Kickstarter involves a lot of social interaction between entrepreneurs and consumers; commitment from backers • Entertaining; via Web • Other entrepreneurs can seek out competition 10

11. Additional Questions • Kickstarter is the best known source of crowdfunding • What’s the future of crowdfunding? • What other kind of crowdfunding opportunities will be established? 11