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Getting The Most From Enhanced Ecommerce Reporting

Discover how Enhanced Ecommerce Reporting can provide valuable data on product interactions, shopping behavior, and checkout analysis. Learn why implementing this reporting can help you optimize promotions and user experience for increased conversions.

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Getting The Most From Enhanced Ecommerce Reporting

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  1. Getting The Most From Enhanced Ecommerce Reporting Ian Lockwood

  2. What Is Enhanced Ecommerce Reporting?

  3. Measuring Product Interactions • Product impressions & clicks • Product views • Items added to cart • Items in checkout process • Refunds • Checkout options used • Promotions & affiliates

  4. Separate Plug-In • Universal Analytics only • Do not use alongside standard ecommerce.js plug-in • Requires your site to send: • Impression data • Product data • Promotion data • Action data

  5. Why Should I Go Enhanced?

  6. More Actionable Data • Easily report on views of each product = conversion rates per product • Identify products that create action (e.g. add to cart) but don’t sell • Understand how well promotions work • See how users find products – categories, search results etc.

  7. Shopping Behaviour Analysis

  8. Shopping Behaviour Analysis

  9. Checkout Behaviour Analysis

  10. Product Performance

  11. Product List Performance

  12. Product List Performance

  13. Product List Performance: Position

  14. Internal Promotion

  15. Custom Report: Business Outcomes Analysis

  16. Custom Report: Business Outcomes Analysis http://boom.tips/eeboa

  17. Implementation Tips

  18. Consistency & Size • You can have 5 levels of category separated by a slash, e.g. Instruments/Guitars/Electric/Gibson/LesPaul • Include all product data in each hit – every data payload is unique and not persistent (apart from Product Lists & Promotions) • Ensure your naming conventions are consistent throughout your pages & funnel • There is an 8k limit on the payload • Google Tag Manager + jQuery solution: http://boom.tips/eesavio

  19. THANK YOU

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