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Getting The Most From Enhanced Ecommerce Reporting

Getting The Most From Enhanced Ecommerce Reporting. Ian Lockwood. What Is Enhanced Ecommerce Reporting?. Measuring Product Interactions. Product impressions & clicks Product views Items added to cart Items in checkout process Refunds Checkout options used Promotions & affiliates.

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Getting The Most From Enhanced Ecommerce Reporting

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  1. Getting The Most From Enhanced Ecommerce Reporting Ian Lockwood

  2. What Is Enhanced Ecommerce Reporting?

  3. Measuring Product Interactions • Product impressions & clicks • Product views • Items added to cart • Items in checkout process • Refunds • Checkout options used • Promotions & affiliates

  4. Separate Plug-In • Universal Analytics only • Do not use alongside standard ecommerce.js plug-in • Requires your site to send: • Impression data • Product data • Promotion data • Action data

  5. Why Should I Go Enhanced?

  6. More Actionable Data • Easily report on views of each product = conversion rates per product • Identify products that create action (e.g. add to cart) but don’t sell • Understand how well promotions work • See how users find products – categories, search results etc.

  7. Shopping Behaviour Analysis

  8. Shopping Behaviour Analysis

  9. Checkout Behaviour Analysis

  10. Product Performance

  11. Product List Performance

  12. Product List Performance

  13. Product List Performance: Position

  14. Internal Promotion

  15. Custom Report: Business Outcomes Analysis

  16. Custom Report: Business Outcomes Analysis http://boom.tips/eeboa

  17. Implementation Tips

  18. Consistency & Size • You can have 5 levels of category separated by a slash, e.g. Instruments/Guitars/Electric/Gibson/LesPaul • Include all product data in each hit – every data payload is unique and not persistent (apart from Product Lists & Promotions) • Ensure your naming conventions are consistent throughout your pages & funnel • There is an 8k limit on the payload • Google Tag Manager + jQuery solution: http://boom.tips/eesavio

  19. THANK YOU

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