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What are people asking? Inquiries to the Food Safety Network

What are people asking? Inquiries to the Food Safety Network. Dr. Sarah Wilson Food Safety Network University of Guelph. Food Safety Network. FSN Information Centre. Launched in Dec. 2002 National toll-free line E-mail response Information research Fact sheets and other resources

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What are people asking? Inquiries to the Food Safety Network

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  1. What are people asking?Inquiries to the Food Safety Network Dr. Sarah Wilson Food Safety Network University of Guelph

  2. Food Safety Network

  3. FSN Information Centre • Launched in Dec. 2002 • National toll-free line • E-mail response • Information research • Fact sheets and other resources • Bilingual service (English/French)

  4. Data collected for each Inquiry

  5. Consumers Food Industry Food/Health Professionals Media (for resources or for an interview) Government Retailers Students / Educators Others (consultants, professional organizations, commodity groups…) Who Contacts Us?

  6. Types of Question AskedExamples • Food Handling / Preparation • Is it safe to eat raw sweet potato? • Food Storage • There was a power outage / blackout and the food in the refrigerator was above 4°C for more than 2 hours. What do I discard? What can I keep? • Specific Product / Business • My fig tree gets 2 crops a year here in British Columbia, but the second crop may not ripen in time if the temperature drops. Are these unripened figs safe to consume? • Regulations • What regulations are there for food handling in restaurants? • Emerging Issues • Do you have any public opinion research or trend data on consumer views about food irradiation?

  7. Province of Origin - 2005

  8. Profile of Phone Calls

  9. Source...Where do callers get our number? • FSN publications - 1% • Websites (FSN & others) - 7% • TV/radio/magazines/newspapers - 0.1% • Food companies / Grocery stores - 7% • Government - 17.5% • Industry - 1% • Other Food & Health Professionals - 23% • Repeat Callers - 12% [Word of Mouth] - ?

  10. Profile of E-mails For e-mails, determining country of origin, gender, sector and many of the other demographic/statistical information is often not possible.

  11. Next Steps - How to Best Use This Data? • Best practices • Trends • Tailored Information • Sharing with other communicators (e-community)

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