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Expect more, Achieve more

Expect more, Achieve more. Statewide standards-awareness campaign led by the First to the Top Coalition, an alliance of 30+ business, community and education groups Earned media

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Expect more, Achieve more

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  1. Expect more, Achieve more Statewide standards-awareness campaign led by the First to the Top Coalition, an alliance of 30+ business, community and education groups • Earned media • Five regional news conferencesfeaturing Governor Phil Bredesenand former Senator Bill Frist (right) • Newspaper coverage • Editorial support • Radio and TV coverage

  2. EXPECT MORE, ACHIEVE MORE • Public Service Announcements: • Produced by Scripps Networks with Tennessee Association of Broadcasters • Radio & TV spots featuring parent-spokespeople and Memphis celebritiesPat & Gina Neely of the Food Network (left) • Collateral materials: • Campaign web site • Parent-focused information brochure (500k pieces printed and distributed with state’s Gear Up initiative)

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