Expect More, Achieve More: Statewide Education Standards Awareness Campaign

Dec 21, 2025

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The "Expect More, Achieve More" campaign is a statewide initiative led by the First to the Top Coalition, comprising over 30 business, community, and education organizations. The campaign aims to raise awareness of education standards through various media, including five regional news conferences featuring Governor Phil Bredesen and former Senator Bill Frist. Additional efforts include earned media coverage, public service announcements produced by Scripps Networks, and collateral materials like a parent-focused brochure distributed in partnership with the Gear Up initiative.

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Expect More, Achieve More: Statewide Education Standards Awareness Campaign

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Expect more, Achieve more Statewide standards-awareness campaign led by the First to the Top Coalition, an alliance of 30+ business, community and education groups • Earned media • Five regional news conferencesfeaturing Governor Phil Bredesenand former Senator Bill Frist (right) • Newspaper coverage • Editorial support • Radio and TV coverage
EXPECT MORE, ACHIEVE MORE • Public Service Announcements: • Produced by Scripps Networks with Tennessee Association of Broadcasters • Radio & TV spots featuring parent-spokespeople and Memphis celebritiesPat & Gina Neely of the Food Network (left) • Collateral materials: • Campaign web site • Parent-focused information brochure (500k pieces printed and distributed with state’s Gear Up initiative)