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Expect More, Pay Less

Expect More, Pay Less. Business Strategy. “ Expect More, Pay Less” Focused on quality goods at low prices special focus on design (with clothes, accessories, houseware , and home décor) Allows for more wealthy customer base than standard discount retailers

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Expect More, Pay Less

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  1. Expect More, Pay Less

  2. Business Strategy • “Expect More, Pay Less” • Focused on quality goods at low prices • special focus on design (with clothes, accessories, houseware, and home décor) • Allows for more wealthy customer base than standard discount retailers • Keeps Target away from direct competition with Wal-Mart

  3. Ad Campaign • The red-bullseye-said to be one of the most recognized brand symbols (with McD.’s arches and Nike’s swoosh)- recognized by 96% of American consumers • 1997- ran a 12-month national campaign in unusual spots • NY Times, LA Times, Chicago Tribune, building walls in NY, and bus shelters from Miami to Philadelphia

  4. Ad Campaign • Spends 2.3% of revenue on advertising • Wal-Mart only spends 0.3% on advertising • Design partnerships create an advertising theme and synergy for design and advertising

  5. Sponsorships and Partnerships • Sponsored Washington Monument restoration • Take Care of Education program • Partnership w/ Coca-Cola Color My World red line campaign • Sponsorship of CBS Survivor

  6. Facts about Target • Founded in Roseville, MN, 1962 • Headquarters is in Minneapolis • Currently-1,684 Targets in 48 states • Employs 360,000+ people • 2007-made $63.4 billion

  7. Why is Target better than Wal-Mart? • The average Wal-Mart has 450% more police calls than the average Target • About ½ of all Wal-Mart employees leave the company each year • Wal-Mart was sued 4,851 times in 2000-or about once every 2 hours

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