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Product marketing - the power of branding

Product marketing - the power of branding. Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups. Questions. What are consumer groups? Why do companies create a band?

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Product marketing - the power of branding

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  1. Product marketing - the power of branding Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  2. Questions • What are consumer groups? • Why do companies create a band? • A good brand identity sets a company apart from its competitors, what does this mean? • Market research can help companies identify their target market and shape their brand identity. Name several ways that market research is carried out? Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  3. Brand development • Creating and developing a strong product identity that will appeal to consumers, name some!

  4. Digital media means what? A form of advertising on the computer Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  5. Point of sale – POS is where the product is often displayed for sale . A POS is often part of a product launch. Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  6. POS - ipod Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  7. Marketing - ipod Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer groups

  8. Task 1 – market research that tells you who your target group will be • Copy the list of market research target group data on page 39 • Find out about how two top brands can join together to promote an innovative idea for an effective campaign across different target markets. Nike has joined with MSN Nike Scores a Runaway Success with User-Generated Advertisements on MSN

  9. Nike Scores a Runaway Success with User-Generated Advertisements on MSN • Awareness of Nike's brand slogan, “Just Do It,” has decreased among Japanese youth since its peak in the 1990s. • It wanted to enhance its brand image by connecting with a young audience.  • Partnering with Microsoft Advertising, Nike launched the “Just Do It” Kimewaza (“Killer move”) Battle contest campaign. •  This innovative promotion had an energizing effect on the public.

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