Importance of Product Packaging in Branding

1. Importance of Product Packaging in Branding According to a survey, almost 90-95% of newly launched products fail every year. This is because these products fail to convey the message of the brand to the customers. Resultant, customers choose other 5% products over them and fulfill their requirements. When asked for the reason of their failure, companies found it to be ineffective product packaging design. Packaging design is one of the most crucial elements in Branding and Marketing of a brand. Statistics represent a shocking amount of $150 billion spends on the product designing by business enterprises and companies all across the world annually. This is just an estimation, the actual figures are much beyond this and keep on increasing every year. Product packaging makes up for more than 90% of the overall shopping experience for customers. Customers get instantly attracted to the packaging design of a product and make a buying decision based on his / her interest. This is a clear indication to firms that product presentation is a crucial way to stand out in the market and build a unique identity of the brand.

2. Overview The ideal way to make an attractive packaging design is to keep it simple. Surveys suggest that customers get attracted to those designs and product packaging that conveys the message in a simple manner. Complex designs confuse the customers making them divert their preference to a product with a simple yet enticing product design. Brands, thus, focus on making an effective packaging design for each of their products and consider it as an integral part of their branding. As brands, their entire business depends on customers and they would never want to let their customers shift to their competitors. Source Url: https://sacredfigdesign.wordpress.com/2018/06/12/importance-of- product-packaging-in-branding/ Contact Address: 208, 2nd Floor, Evershine Tower, Amrapali Circle, Vaishali Nagar, Jaipur 302020, India Phone: +91-969-441-0109 Email: contact@sacredfigdesign.com Website: http://www.sacredfigdesign.com