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Branding Packaging & Labeling

Branding Packaging & Labeling. Brand. Name, design or symbol that identifies the products of a company Can be the companies most important aspect. Brand Name. The name of the product: Example : Air Max Shox Zig Zag. Brand mark. Symbol, design, distinctive lettering/coloring

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Branding Packaging & Labeling

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  1. Branding Packaging& Labeling

  2. Brand • Name, design or symbol that identifies the products of a company • Can be the companies most important aspect

  3. Brand Name The name of the product: Example: Air Max Shox ZigZag

  4. Brand mark • Symbol, design, distinctive lettering/coloring • Example: • US Postal Office • Eagle • Disney • Castle • Nike • Swoosh

  5. Trade name • Identifies the company • Example: • Fruit loops are made by? • Kellogg's – trade name • Kisses are made by: • Hershey – trade name

  6. Trade Character • Personified brand mark given human form • Example: • Pillsbury • Dough boy • Fruit loops • Toucan Sam • Frosted flakes • Tony

  7. Trademark • Legal protection of above • Cannot be used by competitors • Example: • ™ • ®

  8. Creative Logos Kisses within kisses Amazon offers everything from A to Z Milwaukee Brewers “The many flavors of Baskin Robbins” Washington State

  9. Creative Logos Moving Forward London Symphony Orchestra From one to another  Zoo Tour De France French International retail “crossroads”

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