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SWOT Analysis

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  1. SWOT Analysis How to conduct a SWOT analysis

  2. What is a SWOT Analysis ? SWOT analysis: • a tool for auditing an organization and its environment • It is the first stage of planning and helps marketers to focus on key issues

  3. What is a SWOT Analysis ? SWOT analysis stands for: Strengths Weaknesses Opportunities Threats Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

  4. Internal Strengths Qualities that give a business a competitive advantage Weakness Qualities that give a business a competitive disadvantage

  5. External Opportunities Features or events that could benefit the business Threats Features or events that could damage the business