SWOT Analysis How to conduct a SWOT analysis
What is a SWOT Analysis ? SWOT analysis: • a tool for auditing an organization and its environment • It is the first stage of planning and helps marketers to focus on key issues
What is a SWOT Analysis ? SWOT analysis stands for: Strengths Weaknesses Opportunities Threats Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
Internal Strengths Qualities that give a business a competitive advantage Weakness Qualities that give a business a competitive disadvantage
External Opportunities Features or events that could benefit the business Threats Features or events that could damage the business