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Research – An Intro

Research – An Intro. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode. Learning Objectives. After completing this topic you would be able to Understand why a research work has to be conducted Describe what a good research is. Research: Why to do it?.

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Research – An Intro

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  1. Research – An Intro Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.

  2. Learning Objectives After completing this topic you would be able to • Understand why a research work has to be conducted • Describe what a good research is

  3. Research: Why to do it? • To take managerial decisions - Case of TVS Victor (launch) • To understand attitude of others - Tata’s One lakh car • Research Consulting - ICICI Bank Customer Satisfaction study - agt POS - P&G Vs jnj • The chance to study a subject in depth - Conducting a research on Hawthorne Model/Maslow’s Theory etc.

  4. Research: Why to do it? [Cont..] • Tempted by excitement of discovery - How scientists/futurologists/consultants work on it - C K Prahalad – Indione/Ginger • Development of special interests and skills - Done by you or me • Getting to know how to use a library and internet - The real use • Obtaining a higher degree

  5. Good Research • Purpose clearly defined • Research process detailed • Research design thoroughly planned • High ethical standards applied • Limitations frankly revealed • Adequate analysis for decision maker’s needs • Findings presented unambiguously • Conclusions Justified • Researcher’s experience reflected

  6. ? Thank You

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