Membership Promotion (MP)

1. Membership Promotion (MP) RECRUITMENT

2. Who? Professionals in the following industries should join… • Consulting engineering • Design build and architecture • Manufacturing • Environmental health • Indoor air quality • Energy • Food technologists • Construction management • Students • Contractors • Instructors/professors/university physical plant staff • Building owners, operators and developers • HVAC&R sales representatives

3. Why? Why should built environment professionals join? • Networking with industry leaders • Access to the latest and best technologies • Support the industry that provides livelihood • Receive a bounty of member benefits • Continuing education and certification

4. ASHRAE Chapters What is the chapter’s role in recruitment? • Chapters should have a balanced membership of industry representation • Unbalanced chapters can lead to apathy amongst an unrepresented group • Set goals to grow membership • Recruiters should have a positive testimonial to share about why they are a member

5. Recruitment Tools Tips for creating successful recruitment programs • Tailor programs to meet needs of target audience • Work in tandem with CTTC, not in silos • Have BOG members from your target audience • Encourage joint meetings with allied associations • USGBC, AIA, AEE, Etc. • Promote company support of membership • Reward companies who support membership • Schedule two MP nights early – get on calendar!

6. Remember What Motivates What motivates potential members and what recruiters need to know • Money: how does ASHRAE help them make money? • Jobs: how does ASHRAE help them a job? • Technology: how does ASHRAE deliver technology? • Education: how does ASHRAE help them learn? • Networking: how does ASHRAE help them build a network? • Fun: how does ASHRAE make being in the industry fun? • Recognition: how does ASHRAE recognize them?

7. MP Toolkit What tangible items do MP Chairs need to effectively recruit? • Always have your display of membership materials • Applications/Brochures • Computer for people to join and renew • Member pins: only $3 in the merchandise store • Pin your new members right away! • Create a chapter incentive for your current members who recruit members • Gift card to Starbuck’s/other local favorite coffee shop • ASHRAE logo item • Ask staff – when you have a membership night coming up, give us a call – be sure you are prepared!

8. MP Toolkit, Continued What are the intangible items I should have in my toolkit? • Always be prepared to promote ASHRAE: • At every chapter meeting • At industry events/meetings • To employers/companies • Offer a welcoming smile and a handshake • If people aren’t comfortable, they won’t return! • Recognize new members and visitors • Memorize your membership testimonial

9. Membership Promotion Night What will help me have successful MP nights? • Hold the first membership promotion by November • Have a recruitment goal • Offer an incentive for new members • Recognize existing members and guests • Recognize companies who support membership • Toolkit tangible and intangible, (slides 7 & 8) • Show Sustaining Momentum video (on your stick) • Follow up within 2 days with visitors/new members

10. Membership Programs What membership offerings will I need to know when recruiting? • Membership reinstatement • Former members who want to keep election date • Pay back dues • Email membership@ashrae.org • Membership rejoin • Former members who want to rejoin with new date • No back dues • Logon to ASHRAE.org, and ‘Join ASHRAE’ • Student membership • Builds the future of the industry, Society and chapter • ASHRAE offers a special dues rate for members residing in developing economies (World Bank)

11. YEA Institute What is it and what programs does it offer? • Affiliate, Associate or Member age 35 and younger • Educational and leadership opportunities • Resources including: • Young member spotlights • Mentoring programs • Recommended chapter programs • Facebookpresence with regular updates • Society conference events • Leadership weekend • LeadershipU – shadowing ASHRAE board members • New Faces of Engineering for ASHRAE (EWeek)

12. They’ve Joined, Now What? What do you need to do after you recruit a member? • They need to select your chapter as preferred • Assignment will default by postal code or by country otherwise • MP Chairs will receive an email for all new members • Follow up on any new members not on roster • Associate members who wish to advance to Member • Update member bio with education, work experience and licenses • Email membership@ashrae.org • New member email notification from the Society president • Member packet with card/certificate in 4-6 weeks

13. Group Discussion What questions do you have? Membership Recruitment All of the MP training materials can be found at: www.mptraining.weebly.com Staff Support You have two staff contacts at ASHRAE Headquarters in Atlanta, GA, USA. They are: Daniel B. Gurley, Manager of Membership Email address: dgurley@ashrae.org Phone: (678) 539-1127 Rhiannon Loomis, Asst Manager of Membership Email address: rloomis@ashrae.org Phone: (678) 539-1178