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Membership Strategies: Growing Your Chapter with Alana Sunness

Join Alana Sunness, President and expert in chapter membership and promotion, as she presents effective strategies tailored for both large and small chapters. Learn how recent economic changes affect recruitment and how to engage members personally. Alana shares her Top Ten List for Membership Growth, including innovative approaches like writing personalized postcards and hosting “Bring a Colleague” events. Discover how to enhance your chapter's appeal and make your website inviting. This informative session is perfect for anyone looking to boost their chapter's membership.

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Membership Strategies: Growing Your Chapter with Alana Sunness

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Presentation Transcript

  1. Chapter Membership and Promotion Presented by Alana Sunness Griffith, FCSI, CCPR, LM

  2. One strategy /size does not fit all • Big chapter? • Small chapter? • Mostly industry members? • Mostly professional members? • … more

  3. The economy has changed our battle strategy, even for CSI memberships

  4. Recruiting comes from the heart

  5. Hi – I’m the President Take & share pictures Invite Lois Lane Do you “really” know everyone? Is your website sexy? Alana’s Top Ten List for Membership Growth

  6. Writing post cards – “saw your new business / promotion….” Can you help us on a special task? BOGO Invite an office friend Milk the cow through the fence Alana’s Top Ten List for Membership Growth

  7. Why did you join CSI?What pulled you into the chapter?

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