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Ultimate Guide to Store Display and Sale Promotion Strategies

Dive into effective techniques for merchandising, store displays, and sales promotion. Learn about consumer and trade promotions, advertising, pricing strategies, and more. Enhance your sales approach and boost profitability.

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Ultimate Guide to Store Display and Sale Promotion Strategies

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  1. Chapter IXMerchandising and Sale Promotion By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty Kulachatr Chatrakul Na Ayudhaya

  2. Chapter IXMerchandising & Sale Promotion Store Display • Window Display • Interior Display • Merchandising Display • Open Display • Closed Display • Architectural Display • Point of Purchase Display • Store sign and Decoration Kulachatr Chatrakul Na Ayudhaya

  3. Chapter IXMerchandising & Sale Promotion Store Display External Display & Window Display Interior Display Kulachatr Chatrakul Na Ayudhaya

  4. Chapter IXMerchandising & Sale Promotion Store Display Kulachatr Chatrakul Na Ayudhaya

  5. Chapter IXMerchandising & Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  6. Chapter IXMerchandising & Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  7. Chapter IXMerchandising & Sale Promotion Sale Promotion 1. Communication Approach 2. Introduce , Invitation , Stimulus 3. Word of Mouth Component 1. Advertising 2. Publicity 3. Sales Person 4. Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  8. Chapter IXMerchandising & Sale Promotion Front store promotion - Price Discount Concepts *Group of Merchandise - Non-profit - Less Profit - Limit of time , Order volume *Type of price discount ;Low price , special price , Quantity discount price Kulachatr Chatrakul Na Ayudhaya

  9. Chapter IXMerchandising & Sale Promotion Type of Promotion • Consumer Promotion • Sample • Packaging • Price Discount • Premium • Coupon • Trade show or Exhibition • Direct Mail or Direct Sale • Refunding Kulachatr Chatrakul Na Ayudhaya

  10. Chapter IXMerchandising & Sale Promotion Type of Promotion • Consumer Promotion • Demonstration • Games • Stamp or Trade Stamp • Gather • Donation • Special Event Promotion • Souvenir Kulachatr Chatrakul Na Ayudhaya

  11. Chapter IXMerchandising & Sale Promotion Type of Promotion • Trade Promotion or Dealer Promotion • Push Strategy • Price Discount on special clients • Rebating from sale volume • Quantity Discount • Cash Discount • Premium with merchandise • Credit term Kulachatr Chatrakul Na Ayudhaya

  12. Chapter IXMerchandising & Sale Promotion Type of Promotion • Trade Promotion or Dealer Promotion • Sale Quota and Competition • trade show • Dealer Seminar and training • POP Material & Decoration • Co-Promotion Kulachatr Chatrakul Na Ayudhaya

  13. Chapter IXMerchandising & Sale Promotion Type of Promotion • Sale Force Promotion • Award or Bonus • Sale Competition • Meeting , Seminar • Training • Best all round in selling • Motivation Kulachatr Chatrakul Na Ayudhaya

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