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Chapter IX Merchandising and Sale Promotion

Chapter IX Merchandising and Sale Promotion. By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty. Chapter IX Merchandising & Sale Promotion. Store Display Window Display Interior Display Merchandising Display Open Display Closed Display

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Chapter IX Merchandising and Sale Promotion

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  1. Chapter IXMerchandising and Sale Promotion By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty Kulachatr Chatrakul Na Ayudhaya

  2. Chapter IXMerchandising & Sale Promotion Store Display • Window Display • Interior Display • Merchandising Display • Open Display • Closed Display • Architectural Display • Point of Purchase Display • Store sign and Decoration Kulachatr Chatrakul Na Ayudhaya

  3. Chapter IXMerchandising & Sale Promotion Store Display External Display & Window Display Interior Display Kulachatr Chatrakul Na Ayudhaya

  4. Chapter IXMerchandising & Sale Promotion Store Display Kulachatr Chatrakul Na Ayudhaya

  5. Chapter IXMerchandising & Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  6. Chapter IXMerchandising & Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  7. Chapter IXMerchandising & Sale Promotion Sale Promotion 1. Communication Approach 2. Introduce , Invitation , Stimulus 3. Word of Mouth Component 1. Advertising 2. Publicity 3. Sales Person 4. Sale Promotion Kulachatr Chatrakul Na Ayudhaya

  8. Chapter IXMerchandising & Sale Promotion Front store promotion - Price Discount Concepts *Group of Merchandise - Non-profit - Less Profit - Limit of time , Order volume *Type of price discount ;Low price , special price , Quantity discount price Kulachatr Chatrakul Na Ayudhaya

  9. Chapter IXMerchandising & Sale Promotion Type of Promotion • Consumer Promotion • Sample • Packaging • Price Discount • Premium • Coupon • Trade show or Exhibition • Direct Mail or Direct Sale • Refunding Kulachatr Chatrakul Na Ayudhaya

  10. Chapter IXMerchandising & Sale Promotion Type of Promotion • Consumer Promotion • Demonstration • Games • Stamp or Trade Stamp • Gather • Donation • Special Event Promotion • Souvenir Kulachatr Chatrakul Na Ayudhaya

  11. Chapter IXMerchandising & Sale Promotion Type of Promotion • Trade Promotion or Dealer Promotion • Push Strategy • Price Discount on special clients • Rebating from sale volume • Quantity Discount • Cash Discount • Premium with merchandise • Credit term Kulachatr Chatrakul Na Ayudhaya

  12. Chapter IXMerchandising & Sale Promotion Type of Promotion • Trade Promotion or Dealer Promotion • Sale Quota and Competition • trade show • Dealer Seminar and training • POP Material & Decoration • Co-Promotion Kulachatr Chatrakul Na Ayudhaya

  13. Chapter IXMerchandising & Sale Promotion Type of Promotion • Sale Force Promotion • Award or Bonus • Sale Competition • Meeting , Seminar • Training • Best all round in selling • Motivation Kulachatr Chatrakul Na Ayudhaya

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