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In today's Friday Forum, we welcome Ms. Ella Cheung, Public Relations Officer of KMB, and Ms. Theodora Li, ex-chairlady of the 'Hush the Bus Movement'. The discussion focuses on the impact of Bus TV, which serves a captive audience of 2 million passengers. While proponents argue it adds value, many passengers are disturbed by noise pollution and lack a choice in content. We explore the need for effective noise standards, potential solutions like on/off switches and wireless technology, and the roles of bus companies, passengers, and the government in addressing these challenges.
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Today's Guest Ms. Ella Cheung Public Relation Officer of KMB Ms. Theodora Li Ex-chairlady of 'Hush the Bus Movement'
Introduction • Starting time: Dec 2000 • TV broadcasting companies: Roadshow, Star East • Buses with bus TV: KMB, CB, AMS, NWFB, Long Wing Bus, Sun Bus, minibus
Programmes: information, entertainment, educational programmes, community service and advertisements • ‘Captive audience’: 2 million
Noise level can be contributed by other factors other than bus TV Noise pollution brought by bus TV causes disturbance to passengers Drivers are disturbed by noises emitted from bus TV Arguments
Bus TV is a value-added service and is welcomed by most people Bus service is a transport service. Entertainment is not a note part. The surveys conducted by the companiesare not valid. Most people like bus TV does not mean that it is ok to disturb the rest. 事項
Bus TV would reduce the need to increase bus fares. Fares are not lowered
A number of improvements have been done Ineffective measures
No objective standard for the noise level The standard of noise level now is not acceptable
Headphone socket system is not feasible and practicable wireless technology On/ off switch
Can link up GPS (Global Positioning System) in the future GPS will link up with advertisements and passengers will be disturbed
Conclusion • Bus TV infringes passengers’ rights to choose if they want to watch it or not • Solutions: wireless technology, on/ off switches • What should be done? ~ bus companies ~ passengers ~government