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Picture Pillows

Picture Pillows. Customized Creations. Business Idea. Sell customized artistic gift pillows for all occasions Handcrafted by Lower East Side of Manhattan(L.E.S.) artist who paints unique works of art on each pillow Unique, one-of-a-kind gift items. Qualifications. Experienced artist

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Picture Pillows

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  1. Picture Pillows Customized Creations

  2. Business Idea • Sell customized artistic gift pillows for all occasions • Handcrafted by Lower East Side of Manhattan(L.E.S.) artist who paints unique works of art on each pillow • Unique, one-of-a-kind gift items

  3. Qualifications • Experienced artist • Mentored by uncle who creates and sells picture pillows • Strong network of friends and family • Intimate knowledge of L.E.S. consumers’ gift needs The value the business adds customized gift items that are both affordable and unique to the marketplace.

  4. Business Profile • Type of Business: Retail Manufacturing • Legal Structure: Sole Proprietorship • Target Consumer: anyone from ages 12 to 37 in the L.E.S.

  5. Consumer Profile • Men and women ages 12-37 • Consumers living in L.E.S. community • Men purchasing gifts for their wives, mothers, daughters, and girlfriends • Women purchasing gifts for their families • Household income range of $20,000 -$40,000 • Average gift expenditure per year = $1,500

  6. Door -to -door sales calls in neighborhood buildings before big holidays Business cards handed out in crafts fairs and trade shows Repeat customers and referrals Brochures handed out in schools, churches, and community each season Product display in local gift stores, trade shows and crafts fairs Marketing Plan

  7. Competition

  8. Market Research • Consumers surveyed said: • They would pay $35.00 for basic picture pillow • Prefer to buy directly from Picture Pillows through house calls • Believes Picture Pillows offers a unique alternative to gift basics • Picture Pillows should eventually open a store in the neighborhood

  9. Competitive Advantage • Allows consumers to choose pillows` character name and shape • Provides consumers with unique artistic gift items that cannot be bought anywhere else • Quality customer service • L.E.S. lacks stores that sell innovated gift items

  10. Monthly Sales Projections Total # Units Sold = 73 Monthly Average = 6

  11. Start - Up & First Month Costs Total Start-Up & First Month Costs = $135.00

  12. Economics of One Unit

  13. Average Monthly Operating Costs • Fixed Costs • Marketing $3 • Transportation $3 • Variable Costs $0.00 Total Monthly Costs $6.00 Assume 6 units sold per month

  14. Income Statements Monthly Projected IS Budgeted Yearly IS

  15. Financial Ratios

  16. Short Term Grow pillow business by $500 per month Show pillows in craft fairs and trade shows Advertise products in stores in the LES area Long Term Develop a Website to allow customers to customize pillow online Open a gift shop with personalized items Expand product line Business Goals

  17. Short Term Finish High School Go to Trade School for carpentry Keep up with NFTE Get enrolled in art classes to improve my skills Long Term Want my child to be healthy Want the best for {him,her}in schools and any other accessories Be the best parent I can be want me and my new family to live happily ever after Career & Life Goals

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