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The Digital World is Growing Fast

The Digital World is Growing Fast. There are 2.2 billion Internet users worldwide Vs. 800 million in 2004 . Google+ has acquired over 500 million users In 1 year. 72 hours of video are uploaded every minute on YouTube. There are 4 billion Searches made every day

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The Digital World is Growing Fast

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  1. The Digital World is Growing Fast There are 2.2 billion Internet users worldwide Vs. 800 million in 2004 Google+ has acquired over 500 million users In 1 year 72 hours of video are uploaded every minute on YouTube There are 4 billion Searches made every day Vs. 2 billion in 2008

  2. Online Travel Market / Global Trends

  3. Travel spend is moving increasingly Online In 2012, the Global Travel industry will be valued at over $964 Billion. Online Travel will represent over 1/3 of this ($313 Billion). Source: PhoCusWright Travel Overview – 2011
  4. Types of Purchase Purchasers Purchases by Site Category (%) 29% of purchases are made on ground transport sites, 18% on low cost airlines and a further 9% on Hotel Aggregators Base: Purchasers in the Travel market Note: Purchase events by site categories in the travel market
  5. How important is Search for Travellers? Purchasers 92% Those that purchase are more likely to use search and sponsored searches Use search at any point in the journey 35% Start their journey with search 74% Of searchers who use sponsored searches Base: Purchasers in the Travel market Note: Activity of Audience in the Travel Market. Searches are defined as only those that lead to a Travel content site.
  6. How many Leads are potential bookings? UK Purchasers 24% of those that get a quote for at Ground Transport book Ground Transport Base: Purchasers in the Travel market Note: The % of People who get a quote for a product on a site who go on to purchase on the site
  7. How are Online Bookings distributed? USA, UK & Japan dominate with over $148 Billion in Online Travel Bookings (combined) Source: PhoCusWright Travel Overview – 2011
  8. Egypt isrecovering in 2012 (regainingpopularity, 60% of 2009/10 queries)
  9. Top Air Source Countries to Egypt Inbound Air Travel Queries (Dec. 2011 – Nov. 2012)
  10. Air All Queries
  11. Travellers Tend to Search More for Air Brands 3-year high Air brand terms are the most searched (click through rate %) Source: Google internal data. Air brand paid clicks. Desktop, mobile, and tablet included. Example: Emirates Etihad KLM Egypt Air …
  12. Travelers use search engines to plan travel General purpose and travel-related search, by age Source: PhoCusWright’sConsumer Travel Report, Fourth Edition. July 2012. Base: US travelers. n = 2,036.
  13. Use of Search Engines for Flight Research Remains Generally Consistent Use of Search as a Planning Tool for Air Travel “Always” or “Frequently” Of Travelers Who Use Search Engines to Research Flights…The Percentage of Air Travelers Who Have Ever Started with a Search: 89% Leisure Travelers 95% Business Travelers Source: Traveler’s Road to Decision. Google and IpsosMediaCT. July 2012.
  14. Search Engines Provide Travel Information; Airline and OTA Sites Prompt Bookings Effect of Online Travel Sources on Booking Travel Source: Traveler’s Road to Decision. Google and IpsosMediaCT. July 2012.
  15. Mobile Air Bookers Book via Browser More Than Apps Traveler Use of Mobile for Air Travel Traveler Use of Mobile for Reservation/Booking Air Travel Traveler Use of Mobile for Air Travel Source: Traveler’s Road to Decision. Google and IpsosMediaCT. July 2012.
  16. The Strategy Increase the market share for Egypt Promote Egypt as a Hub connecting EU to Asia, and Africa Build strong brand awareness
  17. Our objective is to support Travel across the online value chain, and align to solutions
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