Persuasion!

1. Persuasion! • 10.1.12

2. Agenda • Questions? • Thoughts about paper 2 • How do we persuade? • Group Activity • Discussion

3. Reading Discussion

4. Paper 2 Updates • Paper 2 isn’t research report • You should be convincing how your artifact is connected to your audience (culture, community, group of people) • It should be about 1 thing • In most cases it is something tangible

5. Another Way to Think About it • Groups of people have interests and concerns that are different from other groups of people • Musicians have different concerns than accountants • Many of the objects a musician owns represent their concerns and interests • Your job is to find an object that demonstrates those concerns and interests…make an argument that it does.

6. An Extended Example • Culture Academics: Value research, concerned with research, want to learn, share learning, need to publish • Books: Not for entertainment (they way they are written, all non-fiction) Have large works cited pages, boring titles, etc. • Argument: By looking at academic books we understand the values, concerns, and interests of academics

7. Questions?

8. Persuasion • What is persuasion? • How do you do it?

9. John’s Persuasion Story • What I wanted: new golf clubs. • Context: Had no money.

10. John’s Persuasion Story • Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

11. What did I do? • Ethos • Logos • Pathos

12. Ethos • Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. • Examples: • Being an expert • Past experience • http://www.youtube.com/watch?v=cKMn-_aQoPk

13. Logos • Logos is appeal based on logic or reason. • Writing informed by research • Graphs • http://mashable.com/2011/09/23/world-social-networks-infographic/

14. Pathos • Pathos is appeal based on emotion. • Examples: • Advertisements tend to be pathos-driven • http://www.youtube.com/watch?v=DHUUyx0d7qw&feature=fvst

15. John’s Persuasion Story(Revisited) • Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

16. Activity • Break into groups (3-4) • In your groups I want you to look each others persuasion stories you wrote and look for the use of logos, pathos, and ethos • What methods were most common?

17. Discussion • What did we find? • How were we successful? • How were we less successful?

18. In-Class Blog • I want you to write a blog about what you learned today about ethos, pathos, logos. Do you think understanding these concepts make you more persuasive? I want to think of a different audience for your persuasion story. Do you think you would change your argument? What would you do differently?