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The Symbolic Frame

The Symbolic Frame. Com 229. American Flag Nazi General Motors Princess Diana Declaration of Independence Al Qaeda McDonald’s Pearl Harbor Paris. Symbolic Frame Assumptions. What is most important isn’t what happens, but what it means.

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The Symbolic Frame

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  1. The Symbolic Frame Com 229

  2. American Flag • Nazi • General Motors • Princess Diana • Declaration of Independence • Al Qaeda • McDonald’s • Pearl Harbor • Paris

  3. Symbolic Frame Assumptions • What is most important isn’t what happens, but what it means. • Activity and meaning are loosely coupled; events have multiple meanings because people interpret experience differently. • In the face of widespread uncertainty & ambiguity, people create symbols to resolve confusion, increase predictability, find direction, & anchor hope/faith.

  4. Many events & processes are more important for what is expressed than what is produced. They forma cultural tapestry of secular myths, heroes/heroines, rituals, ceremonies, & stories that help people find purpose and passion in their personal and work lives. • Culture is the glue that holds an organization together and unites people around shared values and beliefs.

  5. Orgs as Cultures • Culture: “The way we do things around here.” • Both a product and process

  6. Myths, Vision & Values • Myths – the story behind the story • Explain / Express / Legitimize / Comm Unconcious Wishes & Conflicts • Often originate in the founding of an org. • Anchor an orgs values. • Vision • Turns the orgs core ideology into a vision of the future

  7. Heroes and Heroines • Not always at the top • Model corporate values

  8. Stories and Fairy Tales • Stories offer comfort, reassurance, direction, and hope. • Convey information, morals, values, & myths vividly & convincingly. • Pass along corporate traditions • Train employees • Empower People • Recognize Accomplishments • Spread the word • Have fun • Recruit / Hire the right people • Make Sales • Develop better mgrs

  9. Rituals, Ceremony • Rituals carry meaning • Ceremonies  Similar to rituals • More grand, more elaborate, less freq.

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