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Radio Days South Africa 2015 bigFM Worldbeats

Radio Days South Africa 2015 bigFM Worldbeats. The bigFM Ethno Webstream Strategy Kristian Kropp, CEO, RPR Media Group. *Source: ma 2015 I, Germany total, German speaking population. 10+,. **Source: AGOF March 2015/ IVW Mai 2015. bigFM Ratings.

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Radio Days South Africa 2015 bigFM Worldbeats

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  1. Radio Days South Africa 2015 bigFM Worldbeats The bigFM EthnoWebstreamStrategy Kristian Kropp, CEO, RPR Media Group

  2. *Source: ma 2015 I, Germany total, German speaking population. 10+, **Source: AGOF March 2015/ IVW Mai 2015 bigFM Ratings OnlineUnique Users: 280.000 monthlyVisits: 0,8 Mio. monthly Page Impressions: 3 Mio. Monthly ** On AirAvg. List. per Hour Mo-Fr*: 349.000Listeners per Day*: 2.416.000WHK: 5.187.000 Performance Data Social Media FB-Fans total bigFM Fanpages: 890.000FB-Fans mainpage: 357.000 MobileApp Downloads: 450.000Page Impressions: 1.500.000

  3. Listeners bigFM Women Men *Source: ma 2015 I, Germany total, German speaking population. 10+,

  4. Listeners bigFM *Source: ma 2015 I, Germany total, German speaking population. 10+,

  5. German Population with Migration Background There are 30 Million People living in Germany under the age of 35. 8,5 Million have a migration background. • with migration background • without migration background *source: federal statistic agenency germany 2011

  6. Foreigners in Germany Turkey Italy Poland Greece Croatia Russian Confederation EU-States without Poland an Italy other States *source: federal statistic agenency germany 2011

  7. The bigFM Ethnochannels

  8. Access to Ethnological Target Groups

  9. Why Steve Jobs learned from Berthold Brecht? „Broadcastingischangingfrom a distributionapparatusinto a communicationapparatus. Radio wouldbethegreatestpossiblecommunicationapparatusofpubliclife, ifitknewhowto, not only send out, but also receive: i.e. theaudience not onlylistening but speaking, not in isolation but treatedas an equalpartner in a relationship.“ B. Brecht „Radiotheorie“ 1927-1932

  10. Sending – Receiving – Connecting RECEIVING RECEIVING SENDING SENDING

  11. Sending – Receiving – Connecting CONNECTING

  12. Connecting Communities

  13. Crossmedia Culture Marketing bigFM World Beats East meets West – Orient meetsOccident • Every Wendsdayfrom 8:45 p.m. to 11:45 p.m. oneofourstaranchors, TrooperDa Don, presentstheBiggest Beats from Turkey, Russia, the Orient, Balkan andfrom Clubs all overtheworld. • bigFM World Beats approacheslistenerswith DJs from different cultureswithvery emotional music. • The musicis versatile: club-beats mergewith mediterranen soundsfrom all overtheworld. East meetsWest: Turkish-, Greek-, Indian-, Russian- and Balkan Beats in the mix.

  14. Crossmedia Culture Marketing / Ay Yildiz Case Online-Integration Webradio Digital Broadcast Onair Mobile Radio & Mobile Ads Smart TV

  15. Thankyouforyourattention!

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