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Conformity

Conformity . Why do people conform? Kelman. Compliance Not wanting to stick out Private and personal views are different Least permanent Internalisation Desire to be right, listen to group values / beliefs – believe them Private and personal views are the same Most permanent

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Conformity

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  1. Conformity

  2. Why do people conform?Kelman Compliance Not wanting to stick out Private and personal views are different Least permanent Internalisation Desire to be right, listen to group values / beliefs – believe them Private and personal views are the same Most permanent Identification Desire to be like another person / group Develop to be the same Last as long as individual wants to be like that person

  3. Martin Luther King’s Followers

  4. http://www.youtube.com/watch?v=WOcyYyxqN_g

  5. Asch • http://www.youtube.com/watch?v=TYIh4MkcfJA • Compliance • Aim, method, results, conclusion, why? • Variations – unanimity, size of majority,

  6. Evaluation Mundane Realism Culture Ethics Sample Gender Bias ‘McCarthyism’

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