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conformity

conformity. Giving in to social pressure. definitions. Conformity - acting or believing because of social pressure compliance - doing what someone asks you to do. conformity. Everyone else is doing it Deliberate social pressure not necessarily because you think it is right. Sherif’s study.

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conformity

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  1. conformity Giving in to social pressure

  2. definitions • Conformity - acting or believing because of social pressure • compliance - doing what someone asks you to do

  3. conformity • Everyone else is doing it • Deliberate social pressure • not necessarily because you think it is right

  4. Sherif’s study • point of light in dark room • appears to move • Autokinetic effect • impossible to judge distance • someone says 2 inches • subject agrees

  5. Asch • Judgments of lines • easy to make

  6. 10 of 15

  7. First few trials everyone gives right answer • then everyone gives wrong answer • what does the subject do? • many give the wrong answer

  8. 13 of 15

  9. 15 of 15

  10. Why do people conform? • Two main reasons • Information • Normative

  11. Informational • Sherif situation • ambiguous, no experience • others provide information • rational response

  12. Normative pressure • Asch situation – clear, unambiguous • just because other do • not want to be deviant

  13. Obedience and compliance compliance - doing what someone asks you to do Obedience – similar but less choice

  14. Milgram Study • Not conformity - no group pressure • Obedience • but why?

  15. Does it mean people are terrible?That they will do anything?That it explains Nazi behavior? Or Bosnia, Cambodia etc.?

  16. NO! • Given the right situation people will comply or be obedient • not necessarily bad or weak people

  17. Situational pressure • Authority figure • strange situation • told there was no choice • trust experimenter • also - psychology experiment • very powerful • contract

  18. The power of the experiment • Orne - hypnosis study • hypnotized • pretend to be hypnotized • neither

  19. Ask each person to: • Reach into cage with snake • pick dime out of nitric acid • throw acid in person’s face

  20. results

  21. results • Controls did quite a lot • hypnotized did more than controls • pretend did even more than hypnotized

  22. Compliance - other factors

  23. the Hawthorne effect • Move to special room • pay depended on groups of sex • two 5 minute rest periods • two 10 minute rest periods • six 5 minute rest periods • light lunch provided

  24. Work stopped half-hour early • work stopped an hour early • work stopped an hour and half early • five day workweek (from six) • all original conditions reinstated

  25. results Work increased with every change

  26. Why? • Special treatment felt good • assumed changes were for the better • were happy and wanted to please • were compliant

  27. Foot-in-the-door • Small request first vs. no small request • large request later

  28. No first contact • agree only • agree and 8 questions • 3 days later - large request

  29. results

  30. Safe driving study • Petition for environment • petition for safe driving • Small sign for environment • small sign for safe driving • huge sign for safe driving

  31. results

  32. door-in-the-face • huge request first • small request second

  33. results

  34. Obligation - favors • Pleasant or unpleasant person • person brings a coke • experimenter brings a coke • no coke • person asks a favor - selling raffle tickets

  35. results

  36. reactance • Jack Brehm • too much pressure or too obvious • resist threats to freedom of action • opposite effect

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