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Conformity

Conformity. Learning Outcomes. SC.3.C : Evaluate Research on conformity to Group Norms SC.3.D : Discuss factors influencing conformity. Warm-Up. What is conformity? When and Why do we conform? How does American society view conformity?. Conformity Definition.

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Conformity

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  1. Conformity

  2. Learning Outcomes • SC.3.C: Evaluate Research on conformity to Group Norms • SC.3.D: Discuss factors influencing conformity.

  3. Warm-Up • What is conformity? • When and Why do we conform? • How does American society view conformity?

  4. Conformity Definition • The tendency to adjust one’s thoughts, feelings, or behavior in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in specific situations (social norms).

  5. Set #1 XA B C

  6. Set #2 XA B C

  7. Set #3 XA B C

  8. Set #4 XA B C

  9. Set #5 XA B C

  10. Asch (1951) • A Video of a Replication of Asch (1951)

  11. ***Asch (1951)*** • Aim: To discover if individuals would conform to group norms even if they know they are incorrect. • Procedure: Had a group of confederates (actors) in a room when participant entered. The group was asked to determine which lines matched “X.” Confederates sometimes answered correctly, but usually unanimously answered incorrectly.

  12. Asch (1951) • Findings: • 75% agreed with incorrect responses at least once. • 32% of participants agreed with incorrect responses at least half the time. • 24% did not agree with incorrect responses. • Those who answered incorrectly felt self-doubt and discomfort with their answers • Conclusions: People have a tendency to conform to the group. • Strengths/Limitations/Ideas for further study?

  13. Asch ParadigmSC.3.D: Influences on Conformity • Group Size • Unanimity • Confidence • Self-Esteem • Others?

  14. Asch (1955): Group Size • 1 Confederate: 3% Conformed • 2 Confederates: 14% Conformed • 3 Confederates: 32% Conformed • Large groups did not increase conformity

  15. Asch (1956): Unanimity • Even if one other confederate disagreed, even with a wrong answer, the participants were significantly less likely to conform.

  16. Perrin & Spencer(1988): Confidence • People who were confident in their ability (engineers and medical students) were less likely to conform

  17. Stang (1983): Self-Esteem • Participants with high self-esteem are less likely to conform.

  18. Moscovici et al (1969) • Influence of minority on conformity. • Visit the website below and take notes on SC.3.D. You only need to read the study overview section that begins with “Moscovici et al (1969)” • Moscovici et al (1969) Study Summary Website Link

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