Effective Visual Aids in Communication
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Presentation Transcript
Chapter 12 Visual Aids
Learning Objective 1 Describe the purposes of visual aids in written and oral communication.
Effective Visual Aids • Help improve understanding of complex ideas. • Increase retention of information. • Add interest and variety.
Learning Objective 2 Prepare and properly label figures and tables for written reports.
Figures and Tables • Titles – (Who, What, When , Where, Why) • Numbered for reference • May be called illustrations • Figures • Tables
Learning Objective 3 Describe five types of tables and charts and explain an appropriate use for each type.
Tables and Charts • Word table – comparison of terms • Numeric data tables – comparison of numbers • Organization charts – reporting relationships • Flow charts – step by step progression • Pie charts – relationships of parts to a whole
Learning Objective 4 Describe five types of graphs and construct graphs for various purposes.
Graphs • Bar graph – compares differences in quantities • Simple bar graph • Broken bar graph • Multiple bar graphs • Stacked bar graphs • Positive-negative bar graphs • Line graph – shows changes over time • Multiple line graph
Learning Objective 5 Describe three other types of visual aids.
Visual Aids • Map • Pictograph • Photograph • Drawing
Learning Objective 6 Explain ethical and other considerations for developing visual aids.
Ethical and Other Considerations • Pictograph – number of images, not their size • Bar graph – Height or length, not the width • Must begin at zero • Line Graph – intervals should be consistent
Ethical and Other Considerations, continued • Visual aids should have labels and good contrast between text and background. • Use color to attract attention to key information, contrast data, and create moods.
Learning Objective 7 Select and prepare appropriate visual, audio, or multimedia aids for oral presentations.
Aids for Presentations • Slides and transparencies • Handouts • Flipcharts • Posters • Physical objects or models