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Development of Sports in Rural Areas

Development of Sports in Rural Areas Creating New Revenues, Community Facilities and delivering a Legacy. Ian Stokes Chief Operating Officer StadiArena Limited. Commercial Viability. “If you don’t seek to stay ahead of the opposition, you won’t be around for long…”.

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Development of Sports in Rural Areas

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  1. Development of Sports in Rural Areas Creating New Revenues, Community Facilities and delivering a Legacy Ian Stokes Chief Operating Officer StadiArena Limited

  2. Commercial Viability “If you don’t seek to stay ahead of the opposition, you won’t be around for long…” • Beyond the core sport, you need to consider ; • New Revenue streams • Community facilities • Delivering a Legacy

  3. What have we learnt? Football Stadiums cannot pay for themselves. 2. Football Stadiums cannot be used for anything else other than football.

  4. Athens 2004 21 out of 22 venues now lie abandoned

  5. Every Sports Club seems to share the same problem, • ‘How do we make more money?’ • There are probably only three answers : • 1. Increase gate receipts; • 2. Sell players; • 3. Increase revenue from Commercialism. • Here’s a new option to consider …… • 4. Diversify

  6. There are 5 ‘tried and tested’ revenue generators in every country throughout the world, that have a logical and practical fit within stadia: 1. Entertainment: Rock Concerts; Cabaret; Theatre; Comedy; Cinema 2. Exhibitions: Trade shows; Product Exhibitions; Supply Chain; Markets 3. Conference & Banqueting : Conventions; Product Launch; Company Presentations; Corporate Dinners; Weddings; Celebrations 4. Sport: Volleyball; Basketball; Tennis; Table Tennis; Darts; Boxing; Televised Away matches 5. Hotel & Tourism: To support all of the above events

  7. Don’t build a Stadium (Stand) that is used for football 25 days a year - which then tries to turn into a Commercial Leisure Building for the other 340 days of the year. Do build a Commercial Leisure Building that makes a profit 340 days a year - which then turns into a Football Stadium (Stand) on 25 occasions each year.

  8. Why can’t a Stadium and an Arena Come together in one Building?

  9. From this ……..

  10. To this ……..

  11. and this ……..

  12. and this ……..

  13. and this ……..

  14. The first truly multi-purpose 30,000 capacity stadium, will be built in Ahmedabad Mega city, Gujarat, India. • In addition to a Stand that converts into an Arena, in the stadium complex there will be a 200 bed hotel, private members club, retail space, community centre, swimming pool, and sports academy.

  15. “This multi-purpose stadium will act as the catalyst for developing a sporting infrastructure within India”* *Gujarat Chief Minister Narendra Modi – Jan 09

  16. How can a Stadium and an Arena come together in one Building?

  17. StadiArena is a unique and globally patented product that converts an outdoor stadium into an indoor arena within minutes ……. …..driving new revenues, creating true community facilities and delivering a legacy ……… …..all to an otherwise dormant location.

  18. Thank You Ian Stokes Chief Operating Officer StadiArena Limited Tel: +44 (0)1676 524200 Mobile: +44 (0)7738 951303 Email : ian.stokes@stadiarena.com

  19. Can help deliver New Revenues, Community Facilities & Legacy

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