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Feasibility Report for a Small Group Tour Company in Alaska

This report examines the feasibility of launching a tour company in Alaska that specializes in personalized overnight and day trips for small groups. It focuses on important criteria such as existing market needs, the desire for personal tour guides, and preferences for customized tours over pre-packaged options. Research was conducted through peer-reviewed articles and surveys, revealing significant potential within Alaska's thriving tourism sector, which contributes $3.7 billion annually to the state’s economy. Recommendations for further research and necessary resources are also provided.

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Feasibility Report for a Small Group Tour Company in Alaska

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  1. Tour Company Feasibility Report ENGL 212: Technical Writing Matt Flowers

  2. Overview • Introduction • Criteria • Methods • Research Results • Conclusions • Recommendations

  3. Introduction • Examined the feasibility to implement a tour company that caters to small groups of clients for overnight or day trips to out of the way place’s in Alaska while having a local guide accompany them

  4. Introduction • Researched the need for a new tour company focusing on three factors: • Lack of companies that will spend the time/effort with smaller groups for overnight trips to uncommon tourist attractions • Only large groups have their own tour guides • Tour companies only have premade tour packages?

  5. Criteria for Feasibility • Is there a need for a tour with a company that caters to small groups? • Would people like having their own personal tour guide? • Do tourists prefer a "premade packaged" tour or a specialized tours?

  6. Methods • Read peer reviewed published articles and books in the University of Anchorage Alaska (UAA) Consortium Library’s • Key words utilized for were: tourism, Alaska tourism, starting small businesses, tour companies, and Alaska trips. • Anchorage Dailey Newspaper

  7. Primary Research • Found over 200 articles on Alaska and the tourism industry. • Narrow down to what I thought would be the best articles that would support my feasibility project. • National Geographic Traveler devoted to Alaska and what there is to do in the state.

  8. Primary Research • Article “What Drives the Alaska Economy” which supported the Alaskan economy. • In 2001, Alaska was among the top four cruise destinations worldwide” (CLIA 2004). • tourism is a vital component of the Alaska economy. • Designed and distributed a survey to the Fall 2013 Technical Writing Course class that would further support my feasibility statement

  9. Primary Research

  10. Primary Research

  11. Primary Research

  12. Conclusions • Alaska’s tourism industry contributes approximately $3.7 billion annually. • Tourism industry also employs approximately 45,000 people. • Survey, results showed: - People would like to have smaller groups that would enable the tour guide to cater to their needs more. - They would prefer a specialized package. - Showed what activities people enjoyed the most.

  13. Recommendations • We have concluded that we would need further research to see: • What equipment we would need. • We would also need to research the trip activities locations. • What the cost would be. • What additional equipment would be required.

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