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Business Overview for ADT

Business Overview for ADT. Multiple Opportunities. Universities Middle – High School United States International. Corporate Use Emergency Notification Truck Fleets Field Staff Virtual Timekeeper. Parental Oversight Perimeter Definition Virtual Check-In Track Route Track Speed

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Business Overview for ADT

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  1. Business Overview for ADT Security, Safety and Social Network Presentation purpose: ADT presentation Hugo Valldejuli, Founder, CEO and COO Proprietary and confidential content Sam Lam, Founder & CTO www.campus-secure.com Michael Beteag, Sr. VP Sales and Marketing

  2. Multiple Opportunities • Universities • Middle – High School • United States • International • Corporate Use • Emergency Notification • Truck Fleets • Field Staff • Virtual Timekeeper • Parental Oversight • Perimeter Definition • Virtual Check-In • Track Route • Track Speed • View Direction www.campus-secure.com

  3. Why Campus-Secure?Content also used in presentation to Universities

  4. Imagine if this happens to your child… What if technology can help contain or control the situation quickly, and save lives? www.campus-secure.com

  5. Background • Technology Overview • Market Opportunity • Future Software Enhancements • Business Strategy • ADT and Campus-Secure • Business Forecast • Exit-continuity Strategy • Management Team Summary • Conclusion Agenda

  6. Background • Company started in 2007 • Funded by founders with investment to date of $300K • Software started as a social site used Globally for 3 years • Supports over 10,000 registered subscribers • Developers in Southern California, India and Spain • Supports most popular smart phones in today’s market including: • Microsoft Mobile® operating system (Next WM7) • iPhone® G3 device (Next G4) • All Android® devices • Advanced Web dispatcher and Web viewer • Software ready for prototype release www.campus-secure.com

  7. Challenge & Solution Competitive Emergency Procedure Campus-Secure Emergency Procedure Emergency Perimeter Is Quickly Defined And Escape Routes Mapped Emergency Is Reported Emergency Is Reported Alert Warning Is Generated By Security Directional Map And Text Alert Sent To All Subscribers Students Receive An Alert Message With No Ability To Respond Subscribers Can Communicate Directly With Security Via Text, Email Or Pictures Final Outcome: Safety / Security Security Can Redirect Individuals & Groups Of Subscribers To Safety Final Outcome: Unpredictable www.campus-secure.com

  8. Desktop ViewerFor Dispatcher or Security Staff

  9. Campus View From A Desktop Level: 1) Panic alert or SMS messages from students on campus 2) Quantitative group view of campus 3) List of subscribers 4) Software configuration options 5) An overview of the campus from a dispatcher desktop 6) This outlines a virtual perimeter designating an emergency area www.campus-secure.com

  10. Campus View From A Desktop Level: 1) Panic alert from student 2) Profile of student displayed 3) Message to groups or individuals 4) Tracking route history when needed www.campus-secure.com

  11. Mobile ViewerMost Popular Devices

  12. Mobile Viewer • Panic Alert • Send distress message in seconds • Panic icon is system placed on the device main screen • Alerts central command of: • → Subscribers’ location on desktop map Quick panic confirmation options Subscriber can send SMS Messages with or without pictures to central command This is the man with a gun www.campus-secure.com

  13. Mobile Viewer Alert from central command to subscriber • Subscriber confirms alert receipt • Text instructions on the mobile • Best exit route advised • Switch to graphical map (if needed) • Graphical map on mobile device www.campus-secure.com

  14. Technology Overview www.campus-secure.com

  15. Push Notification Overview • Messages launched within G-PAS cloud • Messages are sent out to relay servers • Clients receive notification • In the future an option of building custom mass notification service could be explored www.campus-secure.com

  16. Geo-location Signal Overview Geo-location Log By Signal GPS is the default signal used to collect geo-location. When GPS fails to connect then, Cell Towers will be used to connect. When Cell Towers fail then, Wifi signals will be used. www.campus-secure.com

  17. Market Place

  18. Capability Comparison Software Features Available From Industry Leaders vs. Campus-Secure Campus-Secure Alert Services Software Features X = Non existent feature Main business segment → Text messaging alert Email alert Voice mail alert Group notification Individual notification Parent/guardian communication module Ability to interface with existing institution systems Panic alert from subscriber with location (non voice) Control perimeter definition (virtual) Graphical instruction notification to subscriber Ability for subscriber to communicate with security Ability to send pictures to security Confirmation of alert receipt Communication guidance to responder Ability to interface with social networks Blackboard ED Software + XXX X X X X X X X X X X X X Everbridge Alert Services XXX X X X X X X X X X X X X Rave Alert Services XXX X X X X X X X X X X X X www.campus-secure.com

  19. Market Advantage • More functionality than competitors • Individual and Group notification • Panic Alert and location shown on map viewer • Control (emergency) perimeter designation ‘on the fly’ • Automated graphical instruction notification • Subscriber communication to security (shown on map viewer) • Subscriber can send pictures to security (shown on map viewer) • Communication guidance between security and subscriber • Interface to social network to increase participation • Different and flexible value proposition • True integration capabilities • Ease of expansion in functionality and devices • Ability to expand into other vertical market www.campus-secure.com

  20. Market Opportunity • Higher education students in the US = 18.2 million * • Primary market females represent 60% • We will sell to the University or • With partnership with the University will sell parents • At $4.00 per month/subscriber = Market of $518M • Industry competitors with less functionality have been funded up to $24M • Service conglomerate paid $50-100M for a minor competitor • Funding will allows us to pursue patent protection * 2008 - Source: U.S. Department of Education, National Center for Education Statistics. (2009). Digest of Education Statistics2008 (NCES 2009-020), Chapter 3 Table 188. www.campus-secure.com

  21. Future Enhancements • RIM Blackberry Devices • Tablet Technology • Wifi Communication Technology • Upgrade Push Notification Services • Multiple Device Per Subscriber • Windows Mobile 7 Devices • Bluetooth Communication Technology www.campus-secure.com

  22. Seeking channel partnerships • Open to merger and/or acquisition options • Discussion with a University Services entity • Discussion with 2 private investor groups • One contingent commitment of $450k • Prototype discussions with: • Penn State, University of Tennessee and • University of Arkansas and • Foothill-De Anza College district (Silicon Valley) Business Strategy

  23. ADT and Campus-Secure • We align with your strategy of: • ‘Investment in R&D’ • ‘Bolt on acquisitions’ • ‘Additional opportunities’ in Education, Business Sector, Cities and Town governments • With ADT’s brand recognition, footprint, sales and marketing, and legal capabilities - Campus-Secure will sizably contribute to the Security Services business performance • Accomplished by: • Improving solutions and services offering • Integrating into your existing tools • Offering a true differentiation among competitors • Offering a Global application • At a comparatively small investment to ADT with Campus-Secure www.campus-secure.com

  24. Opportunity Forecast Target Population is number of female college students multiplied by the percentage of Smartphone users Using an average number of participating students per campus (Considering full funding option) www.campus-secure.com

  25. Management Team • Hugo Valldejuli - Founder, Business operations and planning, finance, and logistics • Over 30 years of experience in Information Technology and Business Operations for Fortune 500 companies • VP & CIO for Domestic and International fast growing companies, Enterprise Systems and strategic alignment of technology • Founded, operated and sold an internet data broker company supporting direct dialing companies • Board member at the University of California (UCI) Special Graduate Programs and annual guest speaker in UCI’s Leadership Program • BS Sacred Heart University in Connecticut • MBA in Global Management from the University of Phoenix • Sam Lam – Founder, Technical strategy, development, and quality assurance • Over 10 years in the technology industry specializing in state-of-art intricate applications • Director CTO for a $200M Multi-Level-Marketing company • Held several high level Managerial (CTO) responsibilities throughout Southern California • Has owned and operated a technology consulting business • BS in Electrical Engineeringfrom California State Fullerton and Microsoft Application Certifications • Michael Beteag – Sales & Marketing and business development • Over 18 years of professional business development, project management, software development, media, and finance experience • Executive business development positions for Digital Equipment Corporation and Texas Instruments • Founded and operated two successful technology companies within the last 13 years generating and operating business with $10 million in revenue • Developed and supported hundreds of web applications for Fortune 500 corporations including, HP, Motorola, Fox, Fujitsu, Edison, Toyota, Marriott and non-profit entities such as the Surfrider Foundation, Youthbuilders.com, The Fieldstone Foundation, The Samueli Foundation, Boy Scouts of America Troops • MBA at Pepperdine University, BS Marketing San Diego State www.campus-secure.com

  26. Questions • Next Steps Conclusion Contact information: 92 Corporate Park, Suite 323 Irvine, CA 92606 www.campus-secure.com Hugo Valldejuli Email: hvalldejuli@softhold.net Phone: 949-300-1224 Sam Lam Email: slam@softhold.net Phone: 714-206-2513

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