ASEAN – Australia Development Cooperation Program (AADCP) Phase II Regional Workshop for theGap Analysis on Implementation of MRA on Tourism Professionals Presentation of Interim Report • Saturday 22 September, 2012 • Sheraton Mustika • Yogyakarta, Indonesia
GA Regional Workshop 2012 Project Team Director – Wayne Crosbie Project Manager– Jim Irwin Chief Writer – Alan Hickman Senior Curriculum Analyst – Frances Lamb Project Research Manager – Alana Harris Desktop Production Coordinator – Mai Vu Project Logistics Coordinator – Carmell Casely
GA Regional Workshop 2012 Project Team AMS Workshops and Field Studies • Project Director – Wayne Crosbie • Project Manager– Jim Irwin • ASEAN Secretariat representative– Eddy Krismeidi • Coordinator – Daniel Chee • Workshop Support - Scott Eccleston
GA Regional Workshop 2012 National Workshops Round 1 – August 2012 • Viet Nam – 2 to 3 August • Thailand – 6 to 7 August • Myanmar – 9 to 10 August • Lao PDR – 13 to 14 August
GA Regional Workshop 2012 National Workshops Round 2 – Aug/Sept 2012 • Singapore – 23 to 24 August • Cambodia – 27 to 28 August • Indonesia – 30 to 31 August • Philippines – 3 to 4 September • Malaysia – 6 to 7 September • Brunei – 10 to 11 September
GA Regional Workshop 2012 Methodology • Introduction Covering Letter • WAI Gap Analysis Project Team Introduction details • National Workshop Agenda • Pre Workshop Gap Analysis Questionnaire • Workshop set up information and requirements • Day 1 Workshops • Day 2 Field Study
GA Regional Workshop 2012 MRA on Tourism Professionals • MRA was adopted on 8 January 2009 in Ha Noi, during the 12th Meeting of ASEAN Tourism Ministers • Objectives of MRA: • To facilitate mobility of Tourism Professionals and • To exchange information on best practices in competency-based education and training for Tourism Professionals and to provide opportunities for cooperation and capacity building across ASEAN Member States.
GA Regional Workshop 2012 Benefits of MRA on Tourism Professionals • Facilitate mobility of tourism professionals based on the tourism competency qualification / certificate • Enhance uniformity in competency based training and education • Skills recognition • Improve the quality of tourism human resources (graduates are ready to work in the industry) • Enhance the quality of tourism services.
GA Regional Workshop 2012 Hotel Services • Front Office • Front Office Manager • Front Office Supervisor • Receptionist • Telephone Operator • Bell Boy • House Keeping • Executive Housekeeper • Laundry Manager • Floor Supervisor • Laundry Attendant • Room Attendant • Public Area Cleaner • Food Production • Executive Chef • Demi Chef • Commis Chef • Chef de Partie • Commis Pastry • Baker • Butcher • Food and Beverage Service • F&B Director • F&B Outlet Manager • Head Waiter • Bartender • Waiter
GA Regional Workshop 2012 Travel Services • Travel Agencies • General Manger • Assistant General Manager • Senior Travel Consultant • Travel Consultant • Tour Operation • Product Manager • Sales and Marketing Manager • Credit Manager • Ticketing Manager • Tour Manager
GA Regional Workshop 2012 Infrastructure Required for MRA on Tourism Professionals • Common Competency Standards for Tourism Professionals • Common ASEAN Tourism Curriculum • Framework of Curriculum • Description of Curriculum • Regional Qualification Framework and Recognition System • Toolboxes • Regional Organisations • Regional Monitoring Body (ASEAN Tourism Professional Monitoring Committee) • Regional Secretariat • National Organisations • Tourism Professionals Certification Board • National Tourism Professionals Board
FS Regional Workshop 2012 Follow-up Implementation Requirements • Review of ACCSTP Framework and Common ASEAN Tourism Curriculum • Development of Training Tool Box, including training system, training model, training material and learning material as well as assessment material • Development of Train of Trainer (TOT) Program for Master Trainer, Trainers, Master Assessors and Assessors • Design and prepare (build) the ASEAN Tourism Professional Registration System (ATPRS) including the ASEAN Qualifications Equivalent Matrix based on ACCSTP and CATC • Establishment of ATPMC (ASEAN Tourism Professional Monitoring Committee) and representatives of each member states in ATPMC • Assistance to the Least Develop Country (LDC) in implementing MRA on Tourism Professionals • Establishment of Regional Secretariat to facilitate the implementation of MRA on Tourism Professionals • Develop new competency standards
FS Regional Workshop 2012 Gap Analysis Major Objectives • Focus for gap analysis of implementation of MRA in AMS = provide an analysis of the gaps in terms of: • Existing qualifications • Hard infrastructure • Soft infrastructure
Revised Inception Report: November, 2011 Gap Analysis Major Objectives • Focus for gap analysis of implementation of MRA in AMS = Produce an ASEAN QUALIFICATIONS EQUIVALENCE MATRIX (AQEM)
GA Regional Workshop 2012 Findings and Outcomes The sectors of the Tourism Industry represented in the findings and outcomes are: • Government, including representatives of Ministries responsible for: • Tourism - Education/Training - Labour/Manpower • Education / Training Organizations • Travel sector inclusive of Travel Agents, Airlines and Tour Operators • Hospitality sector inclusive of Hotels, Restaurants, Clubs • Industry Associations/Peak Bodies
GA Regional Workshop 2012 Findings and Outcomes The majority of participants in AMS were not familiar with the MRA and subsequently the implementation of the MRA. The following AMS had a good understanding of the MRA: • Cambodia • Indonesia • Philippines • Singapore In other AMS on average the majority of participants were not aware of the MRA.
GA Regional Workshop 2012 Findings and Outcomes
Revised Inception Report: November, 2011 Executive Summary • Of the ten AMS, in respect of their tourism sector, half have an NQF in place, very few are delivering competency based vocational education and training, most have major challenges attracting suitably experienced and qualified vocational trainers, and great facilities in a few are overshadowed by very poor facilities in others. There are many gaps to be addressed.
GA Regional Workshop 2012 Findings – common themes • Competency based training needs to be better understood, and more widely implemented • The delivery of training in English for the tourism industry cannot be overdone • Attracting suitably experienced tourism industry professionals into training roles is challenging
GA Regional Workshop 2012 Findings – common themes • Higher Education is attractive to students (and to their parents) but not so much to industry • Capital cities (for the most part) provide training opportunities; regional areas are left behind • Tourism industry growing faster than the flow of suitably trained new tourism professionals
GA Regional Workshop 2012 Findings – common themes • The are several Ministries with relevance in MRA implementation; whilst the names vary, their Minister’s portfolios include: Tourism Education / Training Labour / Manpower Immigration There is a need to coordinate the efforts of all relevant parties in supporting the MRA implementation, and tourism growth
GA Regional Workshop , 2012 To address gaps: • English language capability enhancement is vital • Baseline for talent development is Competency Based Training (CBT) – it needs to be better understood, and used • Raise the profile and employment status of the tourism industry; a job becomes a profession and provides a great career path
GA Regional Workshop 2012 To address gaps: • A single tourism NQF for tourism must be in place in all AMS • CATC should be adopted as the baseline for national tourism curriculum in all AMS
GA Regional Workshop 2012 To address gaps: • Trainer and Assessor training in AMS is needed to maximise the use of Toolboxes • The majority of AMS need a tourism training facilities development Masterplan • The majority of AMS need a tourism training facilities maintenance Masterplan
GA Regional Workshop 2012 To address gaps: • Facilities Masterplans need adoption, then support; in most cases, such support will need to be found externally • Resources need to be invested into tourism training facilities; properly managed, such investment can show high returns
Revised InceptionGA Regional Workshop 2012 Report: November, 2011 To address gaps: A Regional Secretariat for Tourism Professionals could have a significant role to play in assisting AMS to address gaps...... What might that role be?
GA Regional Workshop 2012 Interim Report – next steps • Add to the report from Regional Workshop, ongoing research, continued feedback from AMS • Produce an AQEM containing all input up to mid October 2012 • Interim Report plus content as above = Draft Final Report (October)
GA Regional Workshop 2012 Gap Analysis Process Summary • Inception Report – March 2012 • Research, and preparation for research in the AMS – June / July 2012 • Workshops and Field Studies in the AMS – August / September 2012 • Interim Report – September 2012 • Draft Final Report – October 2012 • Final Report – November 2012