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Farm to WIC

Farm to WIC. Community Synergy. Supports the local economy. Food sold at nutritional peak. Lets buyers “hear the story” of the food they eat. Reduces harmful environmental effects of shipping and packaging. Farmers’ markets are catching on!. Positive intergenerational,

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Farm to WIC

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  1. Farm to WIC Community Synergy

  2. Supports the local economy. Food sold at nutritional peak. Lets buyers “hear the story” of the food they eat. Reduces harmful environmental effects of shipping and packaging. Farmers’ markets are catching on!

  3. Positive intergenerational, intercultural, family and community interaction. • Encourages purchase and consumption of a variety of fruits and vegetables.

  4. Buying directly from the farmer helps them get a fair price, which in turn helps them stay in business. What’s more, it keeps food dollars in our local economy.

  5. The number of growers in Arizona who sell at farmers’ markets is increasing. Growers grow on multiple- acre farms, in greenhouses, community gardens, and in their own backyards.

  6. In Arizona, there are 70 approved farmers who sell their produce directly to people in the community at 29 approved farmers’ markets.

  7. The Farmers’ Market Nutrition Program currently has the potential to serve 14,000 women and children in seven counties in Arizona.

  8. Each FMNP Participant receives $30 in coupons. Total potential fruit and vegetable sales for women and children on WIC = $420,000.

  9. Arizona WIC In April 2008, WIC served more than 173,000 participants. Over 125,000 of them were women and children who would be eligible to receive fruit and vegetable vouchers on the new food package.

  10. Arizona WIC New food package could potentially allow WIC participants to purchase more than $750,000 in fruits and vegetables every month with cash-value vouchers.

  11. Participant Reach -WIC and FMNP

  12. Impact of fresh F & V Vouchers • Study - Public Health Foundation Enterprises WIC program and the UCLA School of Public Health, 2001. • $10/week F & V vouchers to postpartum WIC participants and their families for two months. • Chose supermarket or farmers’ market vouchers. • Redemption rates = 90.7% farmers’ markets and 87.5% supermarkets. • Participants purchased 29% more fruits and 25% more vegetables in farmers’ markets. • Overall, both groups increased purchase and consumption of F & V.

  13. Study conclusions • Low income mothers often regard fresh produce as a “luxury” item. • Low-income families highly value the ability to purchase and consume a wide variety of fresh produce. • Purchases reflect good nutritional choices and a wide variety of fresh produce. • Low income consumers can make wise, varied and nutritious choices when presented with the economic wherewithal.

  14. WIC and Farmers’ Marketsworking together to build a healthy Arizona

  15. Thank you! Allison Armenta Farmers’ Market Nutrition Program Manager Arizona Department of Health Services 602-542-0389 armenta@azdhs.gov

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