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Welcome to SEO Basics

Discover the fundamentals of SEO, including on-page optimization, local and organic SEO, and the importance of keywords. Gain awareness, develop interest, learn, shop, and buy with effective SEO techniques.

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Welcome to SEO Basics

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Presentation Transcript

  1. Welcome to SEO Basics Listening to the audio Asking Questions Click here to listen by Internet or get the phone number to call. Click here to use the chat system. Please feel free to ask questions by typing them out here.

  2. SEO Basics Rod Holmes

  3. Local Organic Paid Local Paid

  4. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  5. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  6. Awareness Interest Learn Shop Buy

  7. Long-tail Keywords Head Keywords # Of Searches/Month Keywords

  8. Keywords Keywords indicate intension Longtail keywords are important!

  9. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  10. On-Page • If you want to rank for a particular keyword, make sure you have one page dedicated to it. • Optimize that page

  11. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  12. Crawl-able Nav • Site Speed • robots.txt • XML Sitemap • Webmaster Tools • Privacy Policy

  13. On-Site • Lots of small things to do • Most of them are somewhat technical, but need to be done.

  14. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  15. Build Citations • Decide on your NAP(Name, Address, Phone Number) • Who is on the map? • Search for their (NAP). • Note where Google has found them them around the web and get there too.

  16. Build Citations • Blog posts from local websites

  17. Keywords • On-Page SEO • On-Site SEO • Local SEO • Organic SEO

  18. No Spammy Links Better Content

  19. Organic • Slow...long-term goal • Content • Promote content • Work on getting links

  20. SEO Basics Rod Holmes

  21. Follow us on Twitter @chicagostyleseo Sign up for our newsletter chicagostyleseo.com

  22. Sign up for a free website evaluation

  23. Deck will be available for download • Webinar was recorded...available for download.

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