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Welcomes

Welcomes. Is the need for marketing overrated?. 2. Hmmm. 3. http://tinyurl.com/davidryanblogger. TIVA panel January 2010. Mary Fletcher-Jones, David Ryan, William Hanff, Laura Cooke. 4. What’s the difference between marketing and sales? What is the purpose of marketing?. 5.

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Welcomes

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  1. Welcomes

  2. Is the need for marketing overrated? 2

  3. Hmmm . . . 3 http://tinyurl.com/davidryanblogger

  4. TIVA panel January 2010 Mary Fletcher-Jones, David Ryan, William Hanff, Laura Cooke 4

  5. What’s the difference between marketing and sales? What is the purpose of marketing? 5

  6. What’s the difference between marketing and sales? Build interest & relationships What is the purpose of marketing? 6

  7. What’s the difference between marketing and sales? Build interest & relationships What is the purpose of marketing? Get a strategy session 7

  8. What are some traditional ways of marketing? 8

  9. What does online marketing offer that is new? 9

  10. What does online marketing offer that is new? • world-wide reach • immediacy • ease to revise • can influence traffic • change paradigm away from a zero-sum game • low cost 10

  11. THE BLOG IS THE ENGINE!

  12. THE BLOG IS THE ENGINE! • What to write about? • What are clients asking? • Tech updates • Marketing thoughts • If not an expert, be a reporter • Promo clients • Get others to be contributors • General observations 12

  13. But how does a company get this all done? 13

  14. Social Media Team Zach Suttton Adey Fettene Valerie Yoscak Jessica Muth David Ryan Mike Weiss

  15. Online Marketing Team • Spread the responsibilities • particularly with blog writing 15

  16. Online Marketing Team • Spread the responsibilities • particularly with blog writing Jessica Muth 16

  17. Online Marketing Team • Spread the responsibilities • particularly with blog writing “PC vs. Mac-formatted drives” “http://tinyurl.com/VLAugust” Jessica Muth 17

  18. Most effective way to utilize combine • the power of the blog and the eNewsletter • Put the blog on the website • “http://www.videolabs.net” • Drive the eNewsletter reader to the blog “http://tinyurl.com/VLAugust” 18

  19. Online Marketing Team • Spread the responsibilities • particularly with blog writing • Good way to break internal silos 19

  20. Online Marketing Team • Spread the responsibilities • particularly with blog writing • Good way to break internal silos • Diverse input 20

  21. Adey came up with a way to streamline daily posts http://hootsuite.com Adey Fettene 21

  22. Other things we have done: • Anonymous online feedback form • Email signatures • Team members link their personal accounts to VL • Other things we are considering: • Opt-in techniques • Ustream & YouTube 22

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