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WELCOMES YOU

WELCOMES YOU. To offer the best possible nutrition when breastfeeding is not possible, in order to: Not only secure an optimal supply with all nutrients needed during this crucial period of life, but also to strive for solutions to prevent from/solve key health problems during infancy.

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WELCOMES YOU

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  1. WELCOMES YOU

  2. To offer the best possible nutrition when breastfeeding is not possible, in order to: • Not only secure an optimal supply with all nutrients needed during this crucial period of life, but also to strive for solutions to prevent from/solve key health problems during infancy. • To market products that are: • Science-based • Supported by sound clinical trials • Endorsed by opinion leaders and health professionals • Nutritionally outperforming competition : The ‘+’ of +60/40

  3. Encourage and support exclusive breast-feeding as the best choice for babies during the first months of life • Warn mothers of the consequences of incorrect or inappropriate use of infant formula • Believe that there is a legitimate market for infant formula when a safe alternative to breast-milk is needed • Believe that parents have the right to make an informed choice on how they feed their babies • Comply with the letter and spirit ofthe WHO Code of Marketing of Breast-Milk Substitutes

  4. History! 1869 Henri Nestlé memorial for Infant Nutrition “During the first months, the mother’s milk will always be the most natural nutriment, and every mother able to do so, should herself suckle her children”

  5. WHO Code Issues • World Health Organization Code of ethics (WHO Code) , a set of instructions guiding the marketing of Breast milk substitutes in developing countries. • Was adopted in May 1981 by WHA • The WHO code of ethics was revised in 1996 • Comprises of 11 Articles.

  6. Articles of the WHO Code • Articles • 1:AIM OF THE CODE • 2: SCOPE OF THE CODE • 3: DEFINITIONS • 4: INFORMATION AND EDUCATION • 5: GENERAL PUBLIC AND MOTHERS • 6: HEALTH CARE SYSTEMS • 7: HEALTH WORKERS • 8: PERSONS EMPLOYED BY MANUFACTURERS AND DISTRIBUTORS • 9: LABELLING • 10: QUALITY • 11: IMPLEMENTATION AND MONITORING

  7. WHO Code BY • AIM:to contribute to the provision of safe and adequate nutrition to infants protection and promotion Ensuring proper use of breast-milk substitutes when they are necessary’.

  8. Recognizes there is a legitimate market for infant formula when mothers do not breastfeed • Urges Member States to take action appropriate to their social and legislativeframework and theiroverall development objectives to giveeffect to the principles and aim of the Code.

  9. Scope of the Code… • THE CODE APPLIES TO THE MARKETING OF THE FOLLOWING PRODUCTS….BREASTMILK SUSBTITUTES,….OTHER MILK PRODUCTS,FOOD AND BEVERAGES, INCLUDING BOTTLE-FED COMPLEMENRARY FOODS WHEN MARKETED OR OTHERWISE REPRESENTED TO BE SUITABLE AS REPLACEMENT OF BREASTMILK.…FEEDNG BOTTLES AND TEATS

  10. GENERAL PUBLIC AND MOTHER • 5.1 There should be no advertising of breast milk substitute • 5.2 No samples of products within the scope of the code may be given to pregnant women and mother’s • 5.3 No promotion to induce sales of infant formula • 5.4 No distribution of articles which promote the use of breast milk substitute • 5.5Marketing personnel should not have direct contact with pregnant women or mothers of children.

  11. HEALTHCARE SYSTEMS • Article 6 • 6.1 Health care authorities should take measures to encourage and protect breastfeeding. • 6.5 Feeding with infant formula can only be demonstrated by health care worker

  12. HEALTH WORKERS • 7.1 Health workers should encourage and protect breastfeeding. • 7.2 Information provided by manufacturers regarding products within the scope of this code should be restricted to scientific and factual matters. • 7.3 No financial or material inducement should be given to health workers for the promotion of products under the scope of the code. • 7.4 samples of infant formula can only be provided for professional evaluation or research… • 7.5 such donation of samples should be made known to the institution to which a recipient is affiliated.

  13. Nestlé has translated the WHO Code into operational instructions : The Nestlé Policy and Instructions for Implementation of the WHO Code and the Charter

  14. Newspaper NO PUBLIC ADVERTISMENT

  15. Hello Nestlé Charter

  16. Nestlé Charter Supports Exclusive breastfeeding for the first six months of life

  17. What is Nestlé Allowed to do? To give scientific and factual information to HCP’s

  18. Total commitment to both the spirit and letter of WHO Code of ethics • Production and wide distribution of Nestle Charter / Training of HCPs • Training of Nestle staff/distributors (Do’s and Don’ts posters) • Ensuring compliance of the industry -IFMN • Encouraging governments to state Nestlé's compliance in the states • Actively seeking solution to outstanding controversy. • Appointing an internal ombudsman • All Nestlé staff undertakes in writing to comply with the Codes • Quarterly audit of Nestle Medical Field Force

  19. Nestlé breastfeeding room at Nestlé Ilupeju Head Office in Nigeria Creche Breast Milk is the Best

  20. Nestlé Breastfeeding Rooms at Johannesburg Head Office in S.A. Creche Breast Milk is the Best

  21. WHO Code urges member states to take action appropriate to their social and legislative framework and their overall development objectives to give effect to the principles and aim of the Code • Nestlé supports both the spirit and letter of WHO Code of Ethics and local regulations and will continue to collaborate with government

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