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Dr. Hermann Kresse, Chief Executive Officer 28th August 2003

„Trade Fairs in Asia - Most Important Overseas Market for the German Trade Fair Industry“ AUMA - Association of the German Trade Fair Industry. Dr. Hermann Kresse, Chief Executive Officer 28th August 2003. Directory. 1. The German Trade Fair Industry - an important player

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Dr. Hermann Kresse, Chief Executive Officer 28th August 2003

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  1. „Trade Fairs in Asia -Most Important Overseas Marketfor the German Trade Fair Industry“AUMA - Association of theGerman Trade Fair Industry Dr. Hermann Kresse, Chief Executive Officer 28th August 2003

  2. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  3. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  4. Trade Fairs Made in Germany Exhibition Centers Worldwide 2003 Hall Capacities* (gross in sq.m.) Conclusion: 4out of 5 largest centres of the world are in Germany!

  5. Trade Fair Cities in Germany 495.255 m² 234.400 m² 324.041 m² 286.000 m²

  6. Top 6 Organizers in Germany Total turnover of German organizers: 2.4 bill. €

  7. Economic Impact of the German Exhibition Industry

  8. Trade Fairs in Germany 2002

  9. Trade Fairs made in Germany: 5 years‘ comparison

  10. AUMA Information on the German Trade Fair Business in 9 languages

  11. AUMA Information on the German Trade Fair Business in 9 languages

  12. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  13. German Exhibitors Abroad 11 % of 60.000 German exhibiting firms are present in Asia

  14. Official German Participation Programme -> German Pavilions Financial support German Government supporting trade fairs German Exhibiting Companies (reduced participation costs) Representatives of the Federal Ministry of Economics & Labour and the States of the Federal Republic of Germany Representatives of export-orientated German Industry Sectors (Associations) AUMA - Working Groups „Trade Fairs Abroad“ Embassies Official German Participation Programme

  15. Official German Participations at International Trade Fairs Worldwide German small and medium sized enterprises (SME‘s) Trade Fairs as the appropriate marketing tool for market entry Faciliated access to distant markets/regions German Pavilions under the patronage of AUMA and the Federal Ministry of Economics

  16. Official German Participations 2003 (as of 8/2003) -> German Pavilions WORLD

  17. Official German Participations in Asia 2003 (as of 8/2003)-> German Pavilions ASIA 1not incl. India

  18. Development of Official German Participations in Asia-> German Pavilions Due to SARS 16 cancellations in CHINA only. Asia in total: 20 cancellations

  19. Outlook: Main business sectors in 2004Official German participations in Asia

  20. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  21. German Exhibitions Abroad 2003German Trade Fair Organisers offer their know-how all over the world WORLD

  22. German Exhibitions Abroad 2003German Trade Fair Organisers offer their know-how all over the world ASIA

  23. German Exhibition and Trade Fair Quality Abroad 2003German Trade Fair Organisers offer their know-how all over the world CHINA

  24. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  25. AUMA - Association of the German Exhibition and ExhibitionIndustry AUMA brings together the four bodies that shape the Exhibition Industry: 1. Exhibitors (represented by their trade associations) 2. Trade visitors (represented by their trade associations) 3.Trade fairorganizers 4. Service companies (i. e. stand construction, design and logistics) represented by their associations + The Convention Industry 77 Members

  26. AUMA - Structure

  27. AUMA - Tasks 6 key business areas 1. Representation of the trade fair industry on a national and international level 2. Coordination of foreign trade fair activities of German industry 3. Information and consulting for exhibitors, visitors, organizers and other partners through transparent trade fair data:  Internet database (more than 5.000 exhibitions worldwide)  Print media  Management of FKM, Society for Voluntary Control of Fair and Exhibition Statistics  German Trade Fair Library

  28. AUMA - Tasks 6 key business areas • 4. Marketing •  International marketing for German trade fairs •  Promotion for trade fairs as marketing tools • 5. Vocational and further training •  Development of new exhibition-related job criteria •  International Event Organiser (IEO) • -> Licensing to Partners • First course starting in 9/2003 in Freiburg in cooperation • with Angell Academy •  Research for the exhibition industry • 6. AUMA Events •  German Trade Fair Forum •  AUMA Capital Meeting

  29. Management of FKM • AUMA is responsible for management of the Society for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM): • FKM has established uniform rules for the collection and publication of exhibitor, space and visitor statistics and • The conduct of visitor profile analyses • The statistics are monitored by a company of public accountants (Ernst & Young) Ensures the comparability of data Simplifies trade fair planning for exhibitors and visitors

  30. Management of FKM • Auditing trade fair statistics- in Germany • a standard feature • Over 70 German FKM members, including almost all the organizers of international trade fairs • Around 300 events annually are subject to auditing • 90 % of the trade fairs classed as international events by AUMA • 70 % of the events classed as regional • Two guest members, incl. Hong Kong Trade Development Council (10 exhibitions registered for audit)

  31. The AUMA Trade Fair GuidesSeptember/October 2003 - new edition English

  32. The Exhibition Industry 2002 / 2003 In English as of 08/2003

  33. CD-ROM: Messe fit - Ready for Trade Fairs In English by 12/2003

  34. The power of trade fairs: • Trade fairs: • enable the personal and trustbuilding dialogue • are places of sensory-emotional perception • arouse the „feeling of belonging“ to a sector • promote innovation through competition • motivate employees • are direct communication (not media) • are multifunctional Successful Trade Fairs are International Brands

  35. Directory • 1. The German Trade Fair Industry - an important player • in the international exhibition business • 2. Official German Participations 2003 • 3. German Exhibitions Abroad 2003 • 4. AUMA Structure and Tasks • 5. Challenges for the Exhibition Industry

  36. Challenges for the Exhibition Industry • Increasing pressure of competition on a national and international level • Increasing requirements concerning the infrastructure of fair grounds • Higher demands on service quality • Increasing demands on quality of communication • Increasing expectations towards fairs on their function of globalization • Higher requirements of exhibitors and visitors concerning the efficiency of trade fairs as a marketing tool • Integration of fairs into the online strategies of exhibiting companies

  37. Future demands for Fair Companies- what Exhibitors and Visitors expect • Modern, multifunctional infrastructure with current technology • Exhibitions as efficient (international) Marketplaces • Realtime - Marketdata/ -informations • Information - Solutions - Further Education • Measurable ROI (Return on Investment) • Simplification of administrative operations • Ambience & Atmosphere (Flair, Event Character) • Conclusion for fair organizers: • Keep live simple for your customers!

  38. Partnership for the future • 1. GERMAN INDUSTRY • Asia is the most important market for the German Industry in the next decade • -> Growing involvement in the Asian region • 2. GERMAN TRADE FAIR ORGANISERS • Major German Organisers are willing to play their role in the further development of the Exhibition Industry in Asia in fair partnership • 3. AUMA & FKM • AUMA and FKM are prepared to be knowledge-sharing partners with interested Exhibition and Convention Industry Associations within Asia

  39. We thank you for the attention! • AUMA - Association of the • German Trade Fair Industry • Littenstraße 9  D-10179 Berlin • Internet: • German: www.auma-messen.de • English: www.auma-fairs.com • French: www.auma-salons.com • Spanish: www.auma-ferias.com • E-Mail: info@auma.de

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