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Global Communications

Global Communications . Country Analysis: INDIA. Agenda. Country Introduction Case Study Video Key Takeaways. Country Introduction. India. Population: 1.2 Billion Languages: 16 Official Languages, English used for most business Capital: New Delhi

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Global Communications

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  1. Global Communications Country Analysis: INDIA

  2. Agenda • Country Introduction • Case Study • Video • Key Takeaways

  3. Country Introduction India Population: 1.2 Billion Languages: 16 Official Languages, English used for most business Capital: New Delhi Currency: Indian Rupee Per Capita Income: $3,700 Work Week: Monday – Saturday

  4. Cultural Indicators Cultural Norms Cultural Hotspots • National/Religious rivalry with Pakistan • Focus on Cricket • Punctuality is flexible, with most Indians arriving somewhat “late” • Positioning with your hands on your hips is considered rude • Gesturing with your foot or touching anything with your foot is taboo, as feet are considered “unclean” • High cultural sensitivity to saving face • Focus on hierarchy, family and respect for elders • Indians respect authority but expect the availability of advancement • Very comfortable with uncertainty and ambiguity • Masculine Culture

  5. Two-Page Summary

  6. Case Study - Situation BioCal Acquired MumbaiPharma • Generics • Based in Mumbai, India • Family Owned • Decision Centralized • No formal planning • Biotech (Biological Drugs) • Based in California, US • Public Company • Decisions decentralized • Long-Term Planning

  7. Case Study - Task Main challenges • Lack of the culture of planning • Lack of Organization

  8. Recommendations

  9. Video http://www.youtube.com/watch?v=7E0QO0r5U44&feature=youtu.be

  10. Key Takeaways

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