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Engaging in the Great CSR Debate: Strategies, Responsibilities, and Business Outcomes

In this MBA class led by Professor McElhaney, students explore the dynamics of Corporate Social Responsibility (CSR) through a structured debate focusing on real-world examples like WalMart. The session delves into how companies can redefine their social impact and align personal social responsibility (PSR) strategies with business objectives. Key elements include team positions, rebuttals, and the effective use of communication skills in persuasion. The debate also emphasizes the importance of understanding audience perspectives and the role of social media in shaping brand identities.

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Engaging in the Great CSR Debate: Strategies, Responsibilities, and Business Outcomes

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Presentation Transcript

  1. The CSR Debate MBA 292 Professor McElhaney 15 April 2009

  2. WalMart Feedback?

  3. CSR in the News • Can Twitter use social impact to REdefine, or DEfine, their brand? • http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html?em=&adxnnl=1&adxnnlx=1239796910-KoQaYGhYkGOEOQ5d/AyL5g • Should YouTube Try to Do the Same? • http://adage.com/article?article_id=135982

  4. Personal Social Responsibility Strategies • Due May 11 in class • Think about it in terms of WalMart’s PSP • You are now *a company* • Assess your current CSR strategies, activities, foci • Determine your business (life) objectives and core competencies • Is your PSR linked to your business (life) objectives? • Is your PSR linked to your core competencies? • Redefine, refocus, develop your PSR

  5. The Great CSR Debate • PRO Team Leader: Megan Ryskamp • CON Team Leader: Jeff Shah • First PRO Team (3-5 minutes to lay out statement and position): Jenn, Julia, Jon B. • First CON Team (3-5 minutes to lay out statement and position): Hannah, Omar, Champa

  6. The Great Debate • Second PRO Team (rebuts first CON, extends position, 3-5 minutes):Jon B., Kavita, Stefan • Second CON Team(rebuts first PRO, extends position, 3-5 minutes): Jesse, Erik, Mili • PRO Closing Argument: (restates position, 2-3 minutes): Ian, Jessica • CON Closing Argument: (restates position, 2-3 minutes): Mahta, Thomas

  7. The Great Debate • Judges: Q & A (10 minutes) • 3-5 questions per side • Determine winner • Give specific feedback/ reasoning for vote, discuss what worked, what did not work • Jon W., Saket, Kathryn • Time Keeper: Megha

  8. Examples Data Persuasiveness Blend of ethos, pathos, logos Strong Communication Skills Verbal & nonverbal Use of physical presence and space Conviction Think like opponent Cite experts Well-prepared presentation Use of visuals and words Use power of stories Good Debating

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