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Current CSR News Final Project Milestones The Great Debate

Current CSR News Final Project Milestones The Great Debate. MBA 292C-1 Professor McElhaney 04.18.07. CSR in the News. CSR in the News. CSRwire-hosted CSR Directory: More than 2,000 Organizations in 95 Countries http://www.csrwire.com/resources/directory

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Current CSR News Final Project Milestones The Great Debate

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  1. Current CSR NewsFinal Project MilestonesThe Great Debate MBA 292C-1 Professor McElhaney 04.18.07

  2. CSR in the News

  3. CSR in the News • CSRwire-hosted CSR Directory: More than 2,000 Organizations in 95 Countries • http://www.csrwire.com/resources/directory • Americans Report Increased Environmental Consciousness and Expectation That Companies Will Take Action • National survey finds almost half of Americans are now environmental "doers;" highlights untapped opportunity for sale of green products • http://www.csrwire.com/PressRelease.php?id=8183

  4. CSR in the News • An Inconvenient Tooth: Food Is Major Contributor to Climate Change • It turns out that food (and all the energy it takes to make it) is one of the largest human activities contributing to global warming. • The average American creates 2.8 tons of CO2 emissions each year by eating—even more than the 2.2 tons each person generates by driving, according to recent research (Echel and Martin, 2006). • Beginning on Earth Day, 2007, Bon Appétit Management Company—the nation's pioneer in "greening" food service, is launching a national campaign to reduce their own greenhouse gas emissions and help their guests do the same.

  5. CSR in the News • Ecofuture Introduces CarbonFree(TM) Light Bulbs • Ecofuture, a Hudson, Ohio based startup announced today the launch of The Bulb (www.thebulb.com), a new brand of Energy Star certified light bulbs with a carbon footprint of ZERO. Ecofuture offsets all CO2 emissions generated from the use of each light bulb (over the entire life of the bulb - up to 10,000 hours) through a donation to Carbonfund.org, making The Bulb the world's only CarbonFree™ light bulb.

  6. CSR in the News • Volunteers Struggle to Find Opportunities They Want • As Americans observe National Volunteer Week, more than half say they won’t or are unsure if they will volunteer more in the coming year, with many saying it’s because they can’t find an opportunity that’s right for them, a new survey by Nationwide Mutual Insurance shows. • Nearly half of survey respondents acknowledge difficulty in finding opportunities that match their desire to make a difference, personal values or skill sets. • Survey respondents said key factors in attracting them to a volunteer opportunity include: • The ability to use personal skills • The ability to support a cause that aligns with personal values • The ability to make a personal connection • The ability to make a difference • The ability to work directly with people being served by the nonprofit

  7. CSR in the News • Companies that Help Gen Y Employees Volunteer Their Workplace Skills to Non-Profits Can Gain Recruiting Advantages • Nearly Two-thirds of Gen Y Employees Surveyed Prefer Companies that Let Them Volunteer Skills • Fewer than One-third of Companies Have Compelling Programs

  8. Final Projects: The Countdown

  9. April 25th Astrazeneca HP Levi Lori Bonn OSH Driscolls Brown Forman Grupo Nueva May 2 Delmonte eBay Fulcrum Dow Grizzlies William Sonoma Wells Fargo Intel Projects: In-Class Presentations

  10. Projects: In-Class Presentations • May 9 (last class) • Dreyers • PWM

  11. Projects: Format for Final Deliverable • Team & company liaison introduction • Company overview (brief) • Project Scope • Methodology • Recommendations • Implementation guidelines • Value of project • To company • To your learning, MBA education • Thank company

  12. The Great Debate

  13. The Great CSR Debate • PRO Team Leader: Mike Abbott • CON Team Leader: Lorin May • First PRO Team (5-7 minutes to lay out statement and position): Pedro, Mike A., Hans, Mike P., Melissa, Matt E. • First CON Team (5-7 minutes to lay out statement and position): Jeff D., Iris, Elizabeth L., Steven O., Lorin, Margot

  14. The Great Debate • Second PRO Team (rebuts first CON, extends position, 5-7 minutes): Maria, Sarah, Mike T., Annabelle, Joe, Akif • Second CON Team(rebuts first PRO, extends position, 5-7 minutes): Shirin, Cristin, Adrian, Yang-Yang, Wiam, Nick • PRO Closing Argument: (restates position, 3-5 minutes): Alec, Steven A., Elizabeth S., Theresa • CON Closing Argument: (restates position, 3-5 minutes): Amy, Gabi, David, Emily

  15. The Great Debate • Judges: Q & A (10 minutes) • 3-5 questions per side • Determine winner • Give specific feedback/ reasoning for vote, discuss what worked, what did not work • Roni, Daniel, Jennifer, Brooke, Jason • Time Keeper: Jason

  16. Examples Data Persuasiveness Blend of ethos, pathos, logos Strong Communication Skills Verbal & nonverbal Use of physical presence and space Conviction Think like opponent Cite experts Well-prepared presentation Use of visuals and words Well-researched Good Debating

  17. The Judging Criteria

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