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The Company

The Company. Brewery located in Laitila Founded 1995 as Fisutta Oy Renamed in 2006 Finland’s Strongest Company 2010 Rapid growth Profiles itself as an old-timey and nostalgic company. History. Started as a lemonade factory for local events

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The Company

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  1. The Company • Brewery located in Laitila • Founded 1995 as Fisutta Oy • Renamed in 2006 • Finland’s Strongest Company 2010 • Rapid growth • Profiles itself as an old-timey and nostalgic company

  2. History • Started as a lemonade factory for local events • First batch of cider in 1997, won #1 at HS review • Beer production began 2001 • Noticed in 2005 they made gluten-free beer

  3. Facts and Figures • Employs almost 50 people • € 16,000,000 revenue • Investments have yielded almost 30% profits • Factory powered by wind power

  4. Competitors & Markets • A small brewery, market share less than 1% • Specializes in green and high-quality products • Largest competitors Hartwall & Sinebrychoff • Largest customers pubs and restaurants • Demand has exploded in recent years

  5. Products • Kukko-brand of beers • Oiva-brand of ciders • Large variety of soft drinks • Rainbow-ciders • Karlens-ciders

  6. Beers • Large variety of Ales, Lagers, Porters, Pilsners and Stouts • Kukko and Kievari largest product lines • Originally brewed for bars • Some are gluten free

  7. Ciders • Oiva • Rainbow (Euroshopper) • Karlens (LIDL)

  8. Wanhan Ajan Limonaadi • Translates to Ye Olde Lemonades • Orange • Lemon • Blood Orange • Cola • Grapefruit

  9. Herra Hakkaraisen Limonaadit • Uses popular children’s book character Mr Hakkarainen • Apple • Banana • Pear • Rasberry

  10. Future plans • Heavy investing in production capacity • Exporting • Continue making high-quality and specialized products

  11. Conclusion • Small and successful brewery • Beers, ciders & soft drinks • Fast growing • Well thought out image • Delicious products

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