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Building a Great Business Profile for Google Places and More

Building a Great Business Profile for Google Places and More. By Kim Fenolio , Director of Marketing and Online Development for the Coin Laundry Association. Eastern Funding, LLC. What’s a Business Profile, Anyways?. What’s an Online Business Profile?.

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Building a Great Business Profile for Google Places and More

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  1. Building a Great Business Profile for Google Places and More By Kim Fenolio, Director of Marketing and Online Development for the Coin Laundry Association Eastern Funding, LLC

  2. What’s a Business Profile, Anyways?

  3. What’s an Online Business Profile? • A business or company profile is part of your marketing that’s designed to catch the attention of and inform potential customers about your services. • Answer customer’s questions up front

  4. What’s it do for Your Business? • 77% of all customers research online first • Most consumers don’t look past the first 6 results on page 1 • Search engines have complicated algorithms for rankings • Business mentioned in online directories correlate with higher rankings on Google, Yahoo and Bing • More mentions indicate trust and longevity #1 #1 #1

  5. The more robust your profile, the higher chance of new customers!

  6. Building Your Online Profile First Impressions are Everything Dress it Up • Start with a logo or photo of your store front Work the Basics • Business Name • Address, City, State, Zipcode • Phone Number • Website • Email Address • Hours of Operation • Categories

  7. Building Your Online Profile Get more Advanced Work Their Left Brain • Payment Options • Photos • Videos • Additional Details

  8. Building Your Online Profile Writing your company description At least one paragraph describing your business using • Keyword rich content • Business name • Location in different ways • Town • Neighborhood • Nearby landmarks • Services provided • Equipment • Other amenities offered • State of the laundromat • Write a call to action!

  9. Building Your Online Profile Writing your company description Keyword Rich Content • Business name • Location in different ways • Town • Neighborhood • Nearby landmarks • Services provided • Equipment • Other amenities offered • State of the laundromat • Write a call to action last! Kim’s Laundromat is an up-to-dateself-service laundry, open 7 days a week and is located just off of 22nd Street in the food district of Oakbrook Terrace, IL, across the street from McDonalds and only half a mile from I88. In addition to the coin operated laundry business, the store also offers wash-dry-fold service and accommodates commercial accounts. Laundry isn’t everyone’s favorite chore to do and that’s something we can help you accomplish in as little time as possible. Use our larger washers and wash all of your laundry at one time. And while you do your laundry, pass the time on our free wifiwhile enjoying a snackfrom one of our vending machines. Are you too busy to do your own laundry? That’s not a problem for us. The friendly attendants at Kim’s Laundromat will help you with your wash, dry, fold order. Come into our modern laundromatand enjoy a clean, bright and cheery environment that’s able to service all of our daily laundry needs.

  10. Building Your Online Profile Writing your company description Keyword Rich Content • Business name • Location in different ways • Town • Neighborhood • Nearby landmarks • Services provided • Equipment • Other amenities offered • State of the laundromat • Write a call to action last! 200 Character Description Kim’s Laundromat is an up-to-dateself-service laundry, open 7 days a week and is located just off of 22nd Street in the food district of Oakbrook Terrace, IL, across the street from McDonalds. Alternate 200 Character Description Kim’s Laundromat is an up-to-dateself-service laundry that offers wash, dry, fold service, has huge washers to help you get in and out quickly. Free wifiand available vending machines while you wait.

  11. Listing it in the Online Directories

  12. Unattended? Mailing Address Google Places Go to Google.com/places

  13. #1

  14. Yelp biz.yelp.com

  15. You have to wait for Yelp to approve your listing. • They’ll email.

  16. MerchantCircle Enter Biz Phone # merchantcircle.com/corporate

  17. When Customers Leave Reviews

  18. Business Reviews Local Directories = reviews Now that you have listings with Google Places, Yelp and Merchant Circle your customers will begin to: • Find your business • Rate and review your business Why People Leave Reviews • Extremely positive experience • Negative experience • You ask them to 77% of all potential customers research your business online first!

  19. Business Reviews Local Directories = reviews Why Do Reviews Matter? • Boost SEO rankings • Influence potential customers Positive Reviews • Conversions Negative Reviews • Hesitant or no customers

  20. Business Reviews Local Directories = reviews How to Respond to Negative Reviews • Apologize publicly, no matter what • Offer to fix the problem: discount, free service, etc. • Never get defensive How you respond could effect next 20 customers! Encouraging Reviews • Have business cards made up • List and link to local directory on your website

  21. How-to Manage the Reviews What you should know • You can not delete individual reviews, negative or positive • People have the ability to leave 1-star reviews for a reason • Take criticism as constructive, always Yelp: All Yelp reviews may not show up • A reviewer must be an established user of Yelp • These reviews will show up in “filtered” results MerchantCircle: Doesn’t allow you to delete individual reviews, but you can delete ALL reviews. Weigh your options.

  22. Reviews: Google Places Log in, view actual page

  23. Reviews: Yelp Log in, Click Reviews in Dashboard

  24. Reviews: MerchantCircle Log in, Click Reviews on Sidebar

  25. Business Profiles, Directories, Reviews A Summary Placing your business profile in directories • Increases trust • Increases rank of the page • Increases rank of company website • Increases chances customers will find/use your business Having reviews helps • Increase the rank of your listing • Increase the rank of your website • Increase brand awareness • Increase the trust in your brand (if positive)

  26. Directories Help Our Rank Too! #1 #1 #1

  27. Questionsand Answers Eastern Funding, LLC

  28. Thank you for attending! Building a Great Business Profile for Google Places and More By Kim Fenolio, Director of Marketing and Online Development for the Coin Laundry Association kim@coinlaundry.org | www.coinlaundry.org | 800-570-5629 You can download this presentation at coinlaundry.organd click on Webinar Education

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