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Google Places for Business

Google Places for Business. Presented by Karen Porter Department of Management & Marketing School of Business Administration The University of Montana. Google – 3 Ways to Page 1. Why is Page 1 on Google important? Google owns 2/3rds of U.S. search 75% don’t scroll past page 1

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Google Places for Business

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  1. Google Places for Business Presented by Karen Porter Department of Management & Marketing School of Business Administration The University of Montana ImpactOnlineMarketing.com

  2. Google – 3 Ways to Page 1 • Why is Page 1 on Google important? • Google owns 2/3rds of U.S. search • 75% don’t scroll past page 1 • Google organic results • Achieve by SEO • Google Adwords • Paid positioning on Google • Google + Local • For locally-based, bricks & mortar businesses ImpactOnlineMarketing.com

  3. Google Places for Business • Google’s own pages for small businesses • If you have a Yellow Pages listing, you likely already have a Google + Local page • Recommended that you “claim” your page so that you control it • Can get a page set up if you don’t have one ImpactOnlineMarketing.com

  4. 3 Types of Google + Local Results • 7-Pack • 3-Pack • Row across top of all results ImpactOnlineMarketing.com

  5. Why Claim Your Google Places Page? • Increased exposure for search engine traffic • Ensure Google has correct info about your biz • Links your website to your Google Maps listing • Allows customers to create driving directions • Allows customers to leave reviews • Allows you to add pictures to your listing • Gives you a competitive advantages over non-claimed listings • One of the best ways to get found on Google ImpactOnlineMarketing.com

  6. How to Claim Your Places Page? • Go to Google Places: http://www.google.com/places/and chose Get Started under “Getting your business found on Google.” • Loginwith your Google Account • Search for your business by doing a search for your business phone number • If you already have a page: start adding info • If you do NOT already have a page: go to http://www.google.com/local/add/businessCenter ImpactOnlineMarketing.com

  7. Adding Info to Your Places Page • Confirm business name is correct • Should be your official name • Do NOT add qualifiers like city name, type of business, etc. Must be your NAME only • Verify that address is correct • Should be USPS official address for consistency • Verify that phone number is correct • Use standard phone formatting (406) 999-9999 • Do NOT use tracking phone numbers ImpactOnlineMarketing.com

  8. Adding Info to Your Places Page - 2 • Complete ALL fields on the form • Completeness can help you rank • Use keywords in descriptive areas, in types of services provided, etc. – goal is to get found when people search • Add hours of operation • Add photos • Add all 10 allowed • Add videos • Add all 5 allowed – do not even have to be your videos) • Few do this – can give you a ranking advantage • Add other descriptive info using SEO keywords ImpactOnlineMarketing.com

  9. Verifying Your Page • Submit your page for review • Google will send a postcard to your business • Postcard contains pin code and you will need to follow instructions to confirm your pin and tie to your page • Can take 2 – 4 weeks for your postcard to arrive • Once your page is confirmed, it will appear live ImpactOnlineMarketing.com

  10. How Google Places Pages are Ranked • Completeness of page • Reviews of others • Google reviews may receive more weight • Never enter reviews yourself, even if real • Google reviews need to come from separate computers • Citations • Listing online (examples: CitySearch, Trip Advisor, Insider Pages, Yelp, Kudzu, HotFrog.com, etc.) ImpactOnlineMarketing.com

  11. How Google Places Pages are Ranked • Completeness of page • Reviews of others • Google reviews may receive more weight • Never enter reviews yourself, even if real • Google reviews need to come from separate computers • Citations • Online listings (examples: CitySearch, Trip Advisor, Insider Pages, Yelp, Kudzu, HotFrog.com, etc.) • Do it yourself – use a service like ExpressUpdateUSA.com or on LocalEze.com • Or use a subcontractor for citations • HUGE: addresses & phone numbers MUST be consistent ImpactOnlineMarketing.com

  12. How Google Places Pages are Ranked • Completeness of page • Reviews of others • Google reviews may receive more weight • Never enter reviews yourself, even if real • Google reviews need to come from separate computers • Citations • Online listings (examples: CitySearch, Trip Advisor, Insider Pages, Yelp, Kudzu, HotFrog.com, etc.) • Do it yourself – use a service like ExpressUpdateUSA.com or on LocalEze.com • Or use a subcontractor for citations • HUGE: addresses & phone numbers MUST be consistent ImpactOnlineMarketing.com

  13. THANK YOU! • Please fill out evaluations • Consider a SELL class this winter / spring • Online & Social Media Certification Course • Visit ImpactOnlineMarketing.com/sell-googlefor a copy of this PowerPoint deck & other linksKaren Porter karen.porter@business.umt.edu -or- karen@ImpactOnlineMarketing.com (406) 529-8931 ImpactOnlineMarketing.com

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