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Enhancing Business Support in Croydon: The BSSP Demonstrator Project Overview

Croydon's BSSP Demonstrator Project aims to deliver consistent quality in business support by forging effective connections with Business Link, the primary access point for businesses seeking assistance. This initiative includes diagnostic sessions run by business advisers and establishes protocols for referrals to partner services. Supported by a Memorandum of Understanding, the project addresses local economic challenges such as access to finance, issues faced by BAME and micro businesses, and skill shortages. Ensuring quality business support is crucial for economic resilience.

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Enhancing Business Support in Croydon: The BSSP Demonstrator Project Overview

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  1. Croydon’s BSSP ‘Demonstrator’ Project www.croydonenterprise.com

  2. Croydon BSSP ‘Demonstrator’ Project • Objectives: • Achieving consistent quality in delivering business support • Building more effective connections with Business Link as this will become the main access route for businesses seeking business support • Testing the process of closer interaction • Did not deal with branding issues because of cost/time constraints • Project Involved: • Placement of BL Advisers in Park House, 1 day a week offering diagnostic sessions to established businesses • Establishing protocol for referral (partner generated, switchboard, or other source) to both partners services • Project was supported by a signed Memorandum of Understanding between Croydon Business/Enterprise and Business Link in London • Project successfully delivered key outcomes

  3. Local Business Issues • Economic Recession • Customer confusion on business support services available • Existing businesses – access to finance • Environmental issues, perception of Crime, quality of office accommodation, parking • Lack of Grade A office accommodation • Sector Specific support • Access to the local Supply chains and new market opportunities • Support for BAME owned businesses and micro businesses • Skill shortages

  4. SfB supports / aligned to issues • SfB should help with customer confusion if delivered effectively • Quality business support products including ‘access to finance’ • SfB does not meet a number of issues facing businesses e.g. supply chain, environmental issues etc.

  5. Issues to be resolved • Links with BLiL and access routes for businesses and clients • BLiL knowledge of local products available across London & referrals from BLiL & resource implications for BLiL • Contribution to LAAs and CAA • Clarity on procurement of products • Implications for other non-local authority funded business support

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