1 / 14

Takin’ Care of Business

Takin’ Care of Business. Emma Duncan eduncan@bramlib.on.ca Brampton Library. Overview. Introduction 5 P’s of Marketing Plan Product Price Place Promotion Q&A. Introduction. Brampton Library’s Strategic Plan “Connecting Community”

aren
Télécharger la présentation

Takin’ Care of Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Takin’ Care of Business Emma Duncan eduncan@bramlib.on.ca Brampton Library

  2. Overview • Introduction • 5 P’s of Marketing • Plan • Product • Price • Place • Promotion • Q&A

  3. Introduction • Brampton Library’s Strategic Plan “Connecting Community” • The Public Library will contribute to Brampton's prosperity by working with all sectors of our diverse and growing community to anticipate and respond to informational, educational, cultural and recreational needs.” • Brampton Business community

  4. Source: www.quickmba.com/marketing/mix

  5. 5 P’s of Marketing • Plan • Acquire support of library management • Know your business community • Number of businesses • Average size of businesses • Major industries • Key business organizations • Assess your existing collections • Assess your existing services • Are your staff ready?

  6. 5 P’s of Marketing • Product (and services) • Knowledgeable staff • Business programs • Print collections • Library Catalogue • Electronic collections • Databases • E-books • Web site links • Virtual reference service • Online Business Book club • Job search assistance • Room rentals • Library cards

  7. 5 P’s of Marketing • Price • FREE! • Extended hours (evenings & weekends) • 24/7 Access online

  8. 5 P’s of Marketing • Place • Library • Internet • Out in the community

  9. 5 P’s of Marketing Build it and they will come… NO!!!!

  10. 5 P’s of Marketing • Promotion • Library newsletter • Business brochure • E-Newsletter • Small Business Month (October) • Host networking events • Write articles for local business publications • Serve on committee at Chamber of Commerce Network! Network! Network!

  11. Thank You! Questions?

More Related