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Bike4Chai PR Campaign 2013: Driving Awareness for a Charitable Cause

Read about the PR campaign overview for the 2013 Bike4Chai ride, aiming to increase funds raised, share powerful stories, and enhance public visibility. Activities included media interviews, press releases, social media growth, and event support. Coverage highlights the emotional impact of supporting families and children affected by cancer through Bike4Chai.

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Bike4Chai PR Campaign 2013: Driving Awareness for a Charitable Cause

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  1. Public Relations Report August 2013

  2. Beckerman PR Campaign Overview • Our Mission: • Drive awareness of the 2013 Bike4Chai ride by illuminating the charitable cause of the organization in order to increase overall funds raised • Elevate the powerful individual stories of those involved with Bike4Chai (riders, Samara, organizers, etc) as a way to further humanize the brand and the organization’s mission • Increase the public visibility of the Bike4Chai pre-event pasta party and opening ceremonies

  3. Campaign Activities Summary • Strategy/Approach: • Conducted interviews with and built profiles of more than 15 Bike4Chai riders for media dissemination • Drafted and distributed 1 Press Release, 2 Media Alerts and 1 Byline • Consistently reached out to media contacts at top-tier outlets • Attended the Bike4Chai event and provided on-site support • Maintained 3 Social Media platforms

  4. Media Placements • Secured placements in mainstream Jewish and broadcast media, generating more than 6,000,000 impressions.

  5. Media Placements

  6. Social Media Growth • Facebook • 339 likes to 577 likes 70% • Twitter • 149 followers to 238 followers 60% • Instagram • Reached 224 followers and increased average likes per 64% photo from 23 to 36 *Posted a minimum of 1 Facebook Status and 3 tweets per day. Also periodically posted on Instagram.

  7. Coverage Highlights “There is little more heart-wrenching than children with cancer, and little more gratifying than doing whatever you can to help those children and their families.” “Bike4Chai is a savior for families and children diagnosed with cancer. To see the kids and their emotions, and what we accomplished for them, is truly rewarding.”

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