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AJAS Webinar Presentation August 2007 Lisa Blobstein, Communications Officer PowerPoint Presentation
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AJAS Webinar Presentation August 2007 Lisa Blobstein, Communications Officer

AJAS Webinar Presentation August 2007 Lisa Blobstein, Communications Officer

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AJAS Webinar Presentation August 2007 Lisa Blobstein, Communications Officer

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  1. AJAS Webinar Presentation August 2007 Lisa Blobstein, Communications Officer Karen Flam, Foundation Director Maimonides Geriatric Centre Montreal, Quebec, Canada

  2. About the event • Garage bands come together to showcase their talent and raise money for our long-term care facility- a great cause • Bands made up of well-known Montrealers like doctors, lawyers, dentists and other professionals • Band members sell the tickets to their friends and families – this is a critical element for success • Started off as one night event- so successful moved on to two nights at a well-known and bigger rock venue • It’s important to have the “right” people at the “right” time..local community celebrities at the height of their success

  3. In the beginning… • One of the board members, Robert Kertesz approached the Foundation Director about such an event in 2003 • Robert contacted the local bands- many who were his friends- they were very interested!!! • A key element is finding the right venue at the right price – it has have a grungy rock feel to it • Event took on a life of its own!! • First year sold out even before invitations were printed • Got media sponsorship to help sell the event, that interest has continued year after year

  4. Target Audience • Baby-boomer generation • Our goal was to try to make long-term care ‘sexy’ and make geriatric care more appealing by bringing on an event with such spunk and energy • The parents of today’s baby-boomers are our current residents- baby boomers are our future residents • Interest a younger demographic in Maimonides as a donor destination

  5. Staff • A dedicated committee of about 25 volunteers help with fundraising and acquiring sponsorship for the most part from their friends • Office staff of 5 people put it all together (Foundation Director, Assistant, Bookkeeper, Secretary and Communications Officer) • Our staff develop a very personal connection with donors and participants—a key to the success of the event • At the event itself, a group of volunteers organized through the Volunteer Dept help with the setup

  6. A Rock’n Success!! • Event is a complete sell-out, year after year • Lots of Sponsor interest- NEW donors and sponsors • Raise profile in community- lots of media • 2006 event raised $183,000 + • Gain board members • Other places want to copy event- eg Baycrest in Toronto • Maimonides becomes recognized as THE long-term care centre when the need arises

  7. Monies raised

  8. Expenses 2006 Event • Venue/ Alcohol for VIP’s $18,430 • Printing Costs $4434 • T-shirt $2240 • CD Cleaner $1200 • Photography $706 • Graphic Design $1200 • Lanyards/Coasters $2761 • Food Costs $2733 • Awards/MISC $671 Total Expenses $34,375

  9. Fun, Fun, Fun

  10. Website

  11. Sponsor Items • Napkin • Coaster • CD cleaner • CD/DVD • Lanyard/Ticket • T-shirt • This year, maybe a CD made of chocolate!!

  12. Invitation

  13. Invitation cont’d

  14. Poster

  15. Sponsor Form

  16. Contact Us Lisa Blobstein, Communications Officer 514-483-2121/2258 lisa.blobstein@ssss.gouv.qc.ca Karen Flam, Foundation Director 514-483-2121/2307 karen.flam@ssss.gouv.qc.ca www.maimonides.net