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Sony E-Reader: Innovation and Sustainability Strategy

Explore Sony's strategic priorities for consistent profitability, innovation in hardware/software/services, expanding customer base, and commitment to eco-friendly products. Aim for 40% market share in the e-reader industry. Leveraging established brand reputation.

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Sony E-Reader: Innovation and Sustainability Strategy

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  1. “Sony is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment companies in the world.” Sony E-Reader Nicole Coumou, Kara Mcdonald, Taylor Kucera, Cassandra Pastore, PavelLubov

  2. Four Strategic Priorities • Consistent profitability in our core hardware business. • Innovative hardware, software and services. • New customers and geographies. • Environmentally conscious products and processes. Our target is to reach a 40% market share within the e-reader industry.

  3. The Opportunities & Risks • Sony Corp is already an established brand name.

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