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Impulse Customers

This analysis explores why customers buy impulse items during specific occasions. By examining the psychological triggers and situational factors influencing these spontaneous purchases, we can gain insights into consumer behavior. This information is crucial for marketers aiming to optimize product placement and promotional strategies during holidays and events. By understanding the motivations behind impulse buying, businesses can tailor their offerings to enhance customer experience and drive sales effectively.

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Impulse Customers

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