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Innovative Biotechnology Ideas: Simplifying Concepts for Market Success

Discover how to generate successful biotechnology ideas by focusing on simple solutions to real problems. Understand the importance of a well-defined market and learn from past successes in the industry. Explore examples such as non-allergenic gluten replacements and novel diabetes management products. Even if your idea has flaws, remember that straightforward concepts are often easier to pitch and develop. By having alternatives ready, you can adapt to market needs and maximize your chances of success in the biotechnology field.

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Innovative Biotechnology Ideas: Simplifying Concepts for Market Success

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Presentation Transcript

  1. Biotechnology YES Any Ideas?

  2. Introduction • Idea Generation • What has won before • It doesn’t need to work • What is your market • Keep it simple • Have something up your sleeve

  3. Idea Generation First find a problem Going with what you know • Your research (a chance to share) • Your life Hot topics • What’s in the news (maybe not) Remember the idea is not that important

  4. What has won before • A non-allergenic gluten replacement • Analysing blood chemistry with a hand-held device that harnesses fluorescing quantum dots • A genetically modified Hosta plant control slugs • To develop chiral amino acids as the basis for drugs • Combining distillation and fermentation for efficient ethanol production • Contact lenses for diabetics that change colour when their glucose levels change • Product that removes bird waste from buildings • Genetically modified grass that never needs cutting • A novel vaccine for Hepatitis C • Oral insulin-delivery system for the treatment of diabetes

  5. It doesn’t need to work Theoretically possible yes, a genuine idea – probably easier if it isn’t A simple flaw that can be glossed over You’ve got a real idea- try a market alternative

  6. What is your market • Ideas might be great but who will be paying for it? • The market need not be big but needs to be well defined

  7. Keep it simple • Simple ideas are often the best • Prof Doug Newton a former lecturer in Science Education devised the Urine flow meter after being treated for a common problem

  8. Have something up your sleeve Whatever your market is its great to have something to say you could do next. • Another market (new countries) • A related product • A new business model (franchise) • Takeover plans

  9. Conclusion A straight forward idea, with a clear an well defined market will be easier to pitch Don’t worry if there is an obvious flaw in your idea that will be easier to overcome than a complex idea with no obvious problem

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