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Bellôtel Ihre Hunderesidenz

Bellôtel Ihre Hunderesidenz. From : Nathalie Paul (824859), Tim Rippinger (999080), Andreas Winkel (996752) und Thomas Roschkowski (822682). Content. 1 Business concept 1.1 Legal form 1.2 Location 1.3 Offered services 2 Marketing 2.1 Branch and environment

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Bellôtel Ihre Hunderesidenz

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  1. BellôtelIhre Hunderesidenz From: Nathalie Paul (824859), Tim Rippinger (999080), Andreas Winkel (996752) und Thomas Roschkowski (822682)

  2. Content • 1 Business concept • 1.1 Legal form • 1.2 Location • 1.3 Offeredservices • 2 Marketing • 2.1 Branchandenvironment • 2.2 Target audienceand potential customers • 2.3 Goals andactions • 3 3 yearstrategy • 3.1 Customer andsalestrend • 3.2 Profit andlossaccount • 3.3 Cash-flow plan/ Capital requirements • 3.4 Revenue-costcomparsion • 3.5 Key performanceindicators • 4 Conclusion

  3. 1 Business concept1.1 Legal form • Limited partnership • 2 generalpartners: Cap 15.000 € • 2 limited partners: Cap 10.000 € • Reasons: • Low foundationcosts • Goodcreditworthiness/ trustworthiness • Possibleexpansionbyadmittingmore limited partners

  4. 1 Business concept1.2 Location - Jülich

  5. 1. Business concept1.3 Offeredservices • Main services • Dog daycarecenter • Dog boardinghouse • Additional services • Shuttle-Service • Dog washing • Webcam-monitoring • Cooperations • Dog school • Behaviouraltraining

  6. 2. Marketing2.1 Branchandenviroment • : Bellôtel • A: Hundehotel- • Heineck

  7. 2. Marketing2.1 Branchandenviroment (2) Howmanydogsarepresent in yourhousehold?

  8. 2. Marketing2.2 Competitiveadvantage • Competitiveadvantage • Excellentlocation • Barelyanycompetition • Range ofservicebundle • Nokenneling! • Skilledspecialiststaff

  9. 2 Marketing2.3 Target audience and potential customers • Target audience • Attentivedogowners • Anyage (primarilyemployedpersons, medium income) • Catchmentarea Jülich andsurroundingarea (30 km)

  10. 2 Marketing2.3 Target audience and potential customers (2) • Potential costomers

  11. 2 Marketing2.3 Goals and Actions • Goals • 1. Market entry • 2. Gaining positive reputationandprominence • 3. Long-term realizationofprofits • Productpolicy(measures) • Ambienceandatmosphere • Exteriorandinterior • Treatment andhandlingofdogs

  12. 2 Marketing2.3 Goals and Actions (2) • Contractingpolicy

  13. 2 Marketing2.3 Goals and Actions (3) • Distribution policy • On thespot, phone, fax, eMail • Shuttle-Service • Communication policy • Advertizing • Public relationswork • Openingevent

  14. 2 Marketing2.3 Goals and Actions (4)

  15. 2 Marketing2.3 Goals and Actions (5)

  16. 3 3 yearstrategy3.1 Customer and sales trend • Customer development

  17. 3 3 yearstrategy3.1 Customer and sales trend (2) • Turnover on businessunits

  18. 3 3 year strategy 3.2 Profit and loss calculation

  19. 3 3 year strategy 3.3 Cash-flow plan / Capital requirements

  20. 3 3 year strategy 3.4 Revenue-cost comparison

  21. 3 3 year strategy 3.5 Key performance indicators

  22. 4 Conclusion

  23. Thankyouverymuch foryourattention

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